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Associate Director, Paid Social Operations
4 months ago
Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at
Position Overview
Who you are: A paid social expert, you have a deep understanding of the core paid social platforms and the process for activating media across platforms. You will be responsible for creating and operationalizing processes that improve the quality of the paid social craft across the U.S., and accountable for the ownership of several high-profile operational workstreams within the Paid Social Center of Excellence. You have strong project management, communication and organizational skills that allow you to coordinate across internal teams in order to create best-in-class processes, onboard team members to the process and ensure compliance across stakeholders. You have excellent interpersonal communication skills and are able to work across various internal teams. You have strong Excel experience, with the ability to use it for data compilation, analysis, visualization, & automation. In this critical role, you will need to have a strong attention to financial detail. You will work directly with the Directors and SVP of the Paid Social COE.
Responsibilities
- Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice, counsel and training
- Develop, document, and implement Paid social media best practices and processes across the agency client portfolio; Create scalable processes and ensure their adoption by over 300+ craft practitioners
- Become an expert in the operational process of the Paid Social COE and build trusted partnerships with all agency stakeholders; Lead trainings on new processes for the social craft and manage adherence with periodic check-ins
- Stay on top of the latest digital trends, innovations, and opportunities and communicate these updates periodically with the Paid social craft team,
- Use Asana for task management and team collaboration; manage the creation of new Asana projects and templates related to new process development and track distribution and usage compliance across teams.
- Oversee workstreams including financial tracking and reconciliation and governance of process; create, regularly review and maintain financial tracking documents across multiple accounts.
- Provide oversight and governance of project progress by tracking activity and tasks, resolving problems, publishing progress reports, and recommending actions; Report project status to internal stakeholders during regular status meetings
- Demonstrate accountability for all aspects of project success working with stakeholders to track key project milestones and delivery
- Build a network of operational connectivity with other internal teams to continuously improve ways of working, including coordination with U.S. and global markets as needed
Required Skills and Experience
- Strong mastery of paid social hands-on-keyboard activation in platforms (Meta, Snap, TikTok, Pinterest, LinkedIn, X), including planning, buying and reporting.
- Substantial experience in account management, planning, and/or performance media experience
- Extensive experience writing and presenting relevant information
- Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
- Foundational knowledge of planning & investment processes – trafficking, billing, competitive, etc.
- Strong Excel experience
- Process oriented, operationally minded
- KINESSO does not require candidates to have a college degree
Desired Skills and Experience
- Agency experience preferred
- Experience in Project Management software
- Strong written and verbal presentation skillset
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .
