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Segment CDP Consultant

2 months ago

New York, United States Headway tek Full time

Role Title : Segment CDP Consultant

Hybrid NYC NY

Key Responsibilities:

Build highlevel strategies and execute them for Segment CDP implementation ingestion from data sources customer profile synthetization into traits and audiences journey orchestration and integration with downstream systems.

Should be able to work with inhouse consultants & stakeholders to understand various internal team needs for Product Owners data owners IT Analysts etc and develop solutions using Segment CDP and other related tech skills like data ingestion modelling Integration with external data systems.

Should be able to design and build integration with external systems/data sources leveraging the CDP integration features.

Should be able to work with IT stakeholders to understand Data Sources Data Quality Data Source Mapping and define/manage standards guidelines and processes

Understand dependencies amongst data sources and destinations and provide inputs to building architecture and design documents.

Responsible for creating & maintaining dashboards for deepdive insights generation support adhoc reporting requests and solve for production issues using Segment CDP.

Key Desired skills:

At least 12 endtoend implementations of Segment CDP project (certification is a plus).

At least 5 years of relevant experience implementing & using any managed CDP specifically Segment CDP.

Must have handson experience implementing Segment CDP for online & offline channels (i.e. CRM Call Center Marketing MDM CDP Offline Point of Sale etc.)

Should have strong understanding of customer profile segmentation and experience in 360degree view of customers in CDP for further analytical processing and decision making

Strong understanding of ETL Reverse ETL Data quality / Cleansing and Identity resolution

Strong and handson knowledge of SQL Data modelling and Data warehouse

Knowledge of digital marketing digital analytics customer360 MarTech space is a big plus

Strong analytical skills and capability to translate business requirements into technical requirements.

Ability to switch between multiple clients and projects zoom out and look at the bigger picture.

Key skills: Segment CDP,ETL,Reverse ETL,Data quality/cleansing,segment cdp for online & offline channels i.e.,call center,CRM,marketing,MDM,CDP,point of sale