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eCommerce Retailer.com Manager

4 months ago

New York, United States Fourth Floor Full time

Our client, a luxury beauty brand, is looking for an eCommerce Retailer.com Manager to join their team on a contract basis in New York City.


Responsibilities:

  • Lead elaboration and roll-out of TR Global guidelines for Retailer Media Participation, working in close partnership with Regional Teams to maintain and update centralized rate-card, reporting templates & requirements for approval.
  • Codify existing TR Best-Practices from mature markets in APAC to define a tactical guardrails for activating and accelerating in database marketing.
  • Identify Retailer-Led and/or Travel Partner-Led CRM capabilities and develop roadmap for piloting life-cycle marketing programs, audience segmentation, and define a phased approach for emerging to mature partnerships inclusive of sample rate cards and KPI reporting requirements informed by existing programs piloted and Brand Consumer Journey & Cross-Sell playbooks.
  • Lead Strategic and Project Engagement with 3rd Party Vendors on the continuation of pilot roll-out and enablement of new digital-shelf analytics across key markets defined within the scope and project plan.
  • Complete necessary UAT of dashboards, define and standardize score-card reports, author monthly insights and recommended actions for optimization by key IM Regional & Brand Stakeholders and lead monthly review calls to cascade Insights/Actions.
  • Work with 3rd Party vendor on calibration of dashboards, deep-dives and troubleshooting of KPIs, to ensure Tool is always operational and accessible to the teams.
  • Lead End-to-End exploration of Travel partnership marketing capabilities with existing and new partners to deliver go-to-market and campaign playbooks focused on Retail Driving Conversion and Lead Generation Initiatives to accelerate Consumer Data Capture.
  • Lead exploration in partnership with TR Paid Media SMEs, Strategic Media Agency, and TR Regional and Brand Counterparts on Business Case definition and with Legal, Finance and IP Teams for program validation specific to TR and target market.
  • Define Budget, Campaign Objectives, Target KPIs, and project manage pilot execution, optimizations, and wrap-up report.
  • Lead engagement and exploration of 3rd party vendors with enterprise partners as needed to ensure, use-case, scope and vendor-risk assessment are properly vetted and approved specifically for TRWW contracting.
  • Elaborate strategic roadmap encompassing of Data Architecture, Platforms, and Marketing Use-Cases for 1st Party Consumer Data Capture (Online, In-store, and via 3rd Party Partner).
  • Project manage final delivery of Data Infrastructure and Data Ingestion Solutions to enable CRM and Marketing Activation.
  • Guide exploration, alignment and program execution pilots with internal TR IT Teams and TR Paid Media SMEs, ensuring data flows are compliant and harmonized with Consumer Data Policy and Enterprise Data Infrastructure for turn-key activation.


Qualifications:

  • 10+ years of related experience in online business (ecommerce & preferably within Prestige Beauty, Online Retailer, and/or High-Growth DTC brand.
  • Experience leading and accelerating Performance Marketing and Retailer Media engagements with 3rd Party Retail Partners
  • Direct and Indirect Database Marketing Program Management
  • Brand CRM/Loyalty marketing and paid digital experience for acquisition marketing
  • Ability to expedite and define processes without losing sight of delivering the end-goal
  • Experience mentoring and developing junior team members
  • Experience with pure plays, 3PPs and Affiliate Marketing a plus
  • Superior ability to build internal and external cross-functional partnerships through clear verbal and written communications
  • Ability to elaborate strategy for SME and non-SME Business Audiences
  • Keen planning skills incorporated with an entrepreneurial spirit
  • Adapts quickly to change, is flexible and can work well in a matrix environment
  • Has a global mindset, is detailed and execution oriented


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