Ecommerce Portfolio Manager

3 days ago


New York, New York, United States Beauty by Imagination (BBI) Full time
About the Role

We are seeking a highly skilled Ecommerce Portfolio Manager to join our team at Beauty by Imagination (BBI). As a key member of our organization, you will be responsible for developing and executing a comprehensive ecommerce strategy that drives growth and profitability across our DTC, Amazon, and social commerce businesses.

Key Responsibilities
  • Strategy Development: Develop a holistic ecommerce portfolio and channel strategy that aligns with our overall business objectives.
  • P&L Ownership: Take full ownership of the eCommerce business P&L, setting revenue and profitability targets, and implementing strategies to achieve them.
  • Cross-Functional Collaboration: Integrate cross-functionally with brand and supply chain teams to optimize ecommerce portfolio while ensuring P&L efficiencies.
  • Portfolio Prioritization: Lead the portfolio and assortment prioritization across all ecommerce channels in alignment with Retail sales teams.
  • Performance Marketing: Lead marketing performance efforts for the Ecommerce business, including SEO, SEM, email, marketplace, and social media.
  • Content Management: Oversee the creative brief and delivery process for site promotions, new product launches, and new site features.
  • Finance and Budgeting: Provide financial and product projections, seasonal and monthly forecast, and lead budget and alignment with Brand Units on spend levels.
  • Team Development: Develop an e-commerce team with an agile and collaborative approach across DTC, Amazon, Omni, and Social Commerce.
Requirements
  • Education: Bachelor's degree in e-commerce, digital marketing, business administration, or a related field.
  • Experience: 10 years of combined experience driving growth in DTC, Amazon, digital marketing, email marketing, performance marketing in CPG or Beauty.
  • Skills: Comprehensive understanding of the digital ecosystem, omnichannel mentality, customer-centric background, and strong analytical skills.


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