Digital Specialist

1 week ago

Scottsdale, United States Red Mountain Weight Loss Full time

Are you ready to revolutionize the digital marketing world? As the Digital Specialist at Red Mountain Weight Loss, you'll be leading exciting and innovative campaigns. Embark on the journey of developing and executing advanced strategies that integrate PPC, SEO, social media advertising, and email marketing to achieve impressive ROI.


We're seeking a true rockstar – someone who can bring their A-game and enhance our digital presence. This opportunity is not just a job; it's a chance to demonstrate your expertise in advanced technical skills, sharp analytical thinking, and limitless creativity. You'll conceptualize precise campaigns that not only meet our marketing goals but also attract a wave of new customers.


At Red Mountain Weight Loss, we're proud to be one of the largest medical weight loss practices in the U.S., specializing in non-surgical techniques. Our success is founded on creativity, teamwork, and forward-thinking strategies that keep us at the forefront of the industry. We're dedicated to cultivating a positive, dynamic work environment that promotes professional growth, innovation, and a data-driven approach.


Core Responsibilities


  • PPC Management: Develop and implement targeted PPC campaigns, conduct in-depth keyword research, create compelling ad copy, perform A/B testing, and monitor budgets.
  • SEO Management: Implement holistic SEO strategies, conduct technical SEO audits, research industry trends, and recommend content improvements.
  • Social Media Advertising: Plan and execute paid social media campaigns, segment audiences, and monitor metrics to enhance engagement and lead generation.
  • Email Marketing: Develop and execute email marketing campaigns, analyze performance metrics, and optimize for engagement and conversions.
  • Website Management: Create landing pages and work within WordPress to manage our website, ensuring it aligns with our digital marketing strategies.
  • Content Creation & Management: Develop high-quality ad copy, collaborate with creative teams, and maintain consistent brand messaging.
  • Technical Skills: Troubleshoot technical issues, enhance landing pages, and integrate tracking pixels.
  • Reporting & Analysis: Analyze campaign performance, create detailed reports, and present findings to stakeholders.


Skill and Education Requirements


  • Bachelor's degree in Marketing or related field.
  • 3-5 years of experience in PPC management, SEO, social media advertising, and email marketing.
  • Exceptional writing, editing, and communication skills.
  • Strong project management skills.
  • Proficiency in Google Analytics, Google Tag Manager, and PPC platforms.
  • Strong HTML, PHP, and WordPress skills.
  • Experience with AI analytics tools is a plus.


Company Perks


  • Comprehensive benefits package encompassing Medical, Dental, Vision, and Life Insurance.
  • An array of benefits and incentives to keep you mentally energized and physically fit.
  • Valuable support programs, including professional development, mentoring, and a 401k plan with employer contributions.
  • Generous paid time off for vacations, staycations, and rejuvenation.
  • Incredible discounts on semaglutide, our exclusive weight loss programs, and our med spa services, including cosmetic injectables.
  • Dynamic, cutting-edge, and all-embracing team environment

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