Social Media Specialist

2 weeks ago

Lake Forest, United States Planet Interactive Full time

Planet Interactive is seeking a Social Media Specialist to join one of our well-known global pharmaceutical clients.


The Social Media Specialist is accountable for the day-to-day operations of growing global employee advocacy via their personal social media channels. This role will have a solid understanding of the clients policy for employee use of social, as well as a knowledge of social media content best practices with specific focus on LinkedIn, Facebook and Instagram.


Social Media Specialist Responsibilities:

  • Develop new training and recruitment materials in collaboration with Associate Director of Social and Manager of Affiliate Social as needed for employee advocacy program.
  • Lead trainings throughout the company to educate employees for how they can talk about the client on their personal social channels in a compliant way.
  • Drive employee advocacy efforts through integration with EveryoneSocial, as well as internal channels such as the client's intranet site, including content creation and associated asset creation.
  • Track and measure advocacy efforts on quarterly basis, optimizing approach and content strategy based on key learnings.
  • Experience presenting and creating reports for executive leadership team members on an ongoing basis (at least quarterly).
  • Partner with Associate Director of Social on advocacy content calendar, ensuring at least two suggested posts are offered to employees per week.
  • Partner with Manager of Affiliate Social to ensure suggested content is pulled through to affiliate countries participating in the program on a weekly basis.
  • Meet with affiliate country participants on a monthly basis alongside Manager of Affiliate Social to troubleshoot any issues and provide guidance.
  • Meet with other Group program leads on a monthly basis (i.e. Corporate Affairs, Talent Acquisition, etc.) to provide guidance and discuss their programming needs.
  • Support affiliates who would like to launch the program for the first time in their local countries.
  • Onboard and train new Social Champions as requests come in.
  • Meet with EveryoneSocial vendor on a monthly basis to learn of optimization opportunities or new tool functionalities.
  • Coordinate SWAG orders and mailing to welcome new Social Champions at the start of every quarter.
  • Execute incentives for most active Social Champions at the start of every quarter.
  • Additional ad hoc social media responsibilities may be required, including pitching in on other corporate social media projects that support the team’s overall objectives.


Social Media Specialist Qualifications:

  • Bachelor’s Degree.
  • Minimum 5 years of professional experience.
  • Exceptional writing and communication skills.
  • Has a working knowledge of social media channels and how they are leveraged for marketing.
  • Strong organizational and interpersonal skills.
  • Experience working with international stakeholders.
  • Ability to work in a fast-paced environment with shifting deadlines.
  • Self-starter, proactive problem solver, with a service mindset.
  • Passion for training others in new processes.
  • Ability to work independently as well as collaborate as a member of a team.
  • Ability to manage multiple priorities.
  • Proficiency in Microsoft Word, Excel, and PowerPoint.
  • Proficiency in SharePoint.
  • Proficiency in Canva.

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