Current jobs related to Product & Vertical Marketing Director - Lake Mary - Laser Photonics Corporation

  • Product Director

    1 month ago

    Lake Mary, Florida, United States THE BANK OF NEW YORK MELLON CORPORATION Full time

    Product Director Job DescriptionAbout the Role:We are seeking a highly skilled Product Director to lead our product development and strategy for large and/or complex products. As a Product Director, you will be responsible for directing the overall product strategy for the organization, managing and leading the product management team, and collaborating with...

  • Product Management Director

    3 weeks ago

    Lake Mary, Florida, United States THE BANK OF NEW YORK MELLON CORPORATION Full time

    About the Role:We are seeking a highly skilled and experienced Product Management Director to join our Product Management team at The Bank of New York Mellon Corporation. This role is a key position that will lead the development and strategy of large and complex products, and will be responsible for directing the overall product strategy for the...

  • Product Management Director

    3 weeks ago

    Lake Mary, Florida, United States THE BANK OF NEW YORK MELLON CORPORATION Full time

    About the RoleWe are seeking a highly skilled Product Management Director to join our Product Management team. This role is located in Pittsburgh, PA, Lake Mary, FL or New York, NY.Key ResponsibilitiesLead product development and strategy for large and/or complex products.Direct the overall product strategy for the organization.Manage and lead the product...

  • Product Marketing Director

    3 weeks ago

    Silver Lake, Kansas, United States Walmart Full time

    About the RoleWe are seeking a seasoned Director of Product Marketing and Research to lead our efforts in bringing new propositions to Walmart's customers. This leader and their team will be at the center of our efforts to drive innovation, customer insights, and product development.Key Responsibilities:Develop a clear GTM strategy that translates our...

  • Product Management Director

    3 weeks ago

    Lake Mary, Florida, United States THE BANK OF NEW YORK MELLON CORPORATION Full time

    Product Management DirectorBNY Mellon is seeking a Product Management Director to lead the development and strategy of large and complex products. The ideal candidate will have a proven track record in defining winning product constructs and delivering a product roadmap.Key Responsibilities:Lead product development and strategy for large and/or complex...

  • Product Management Director

    1 month ago

    Lake Mary, Florida, United States THE BANK OF NEW YORK MELLON CORPORATION Full time

    Product Management DirectorBNY Mellon is seeking a Product Management Director to lead the development and strategy of large and complex products. The ideal candidate will have a proven track record in defining winning product constructs and delivering a product roadmap.Key Responsibilities:Lead product development and strategy for large and/or complex...

  • Director of Product Marketing and Research

    1 month ago

    Silver Lake, Kansas, United States Walmart Full time

    About the RoleWe are seeking a seasoned Director of Product Marketing and Research to lead our efforts in bringing new propositions to Walmart's customers. This leader and their team will be at the center of our efforts, responsible for generating insights, bringing new tech products and features to market, and driving engagement across our product suite.Key...

  • Marketing Intern

    3 months ago

    LAKE FOREST, United States Grainger Businesses Full time

      Work Location Type: Hybrid    As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, We Keep The World Working® by serving more than 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships. With 2023 sales of $16.5...

  • Director, POM Product Manager

    5 months ago

    Lake Mary, United States THE BANK OF NEW YORK MELLON CORPORATION Full time

    Note: This is a pipeline requisition and does not represent any one particular job opening. By applying to this pipeline requisition, your interest will be reviewed for multiple potential POM Product Manager openings based upon your background and disclosed work preference. Bring your ideas. Make history.  BNY Mellon offers an exciting array of...

  • Director of Product Marketing and Research

    4 weeks ago

    Silver Lake, Kansas, United States Walmart Full time

    About the RoleWe are seeking a seasoned Director of Product Marketing and Research to lead our efforts in bringing new propositions to Walmart's customers. This leader and their team will be at the center of our efforts, responsible for generating insights, bringing new tech products and features to market, and driving engagement across our product suite.Key...

  • Director of Product Marketing and Research

    7 days ago

    Silver Lake, Kansas, United States Walmart Full time

    Position Summary: We are seeking a seasoned leader to join our New Propositions team within E-Commerce at Walmart. As a Director of Product Marketing and Research, you will be responsible for leading a team of product marketers and customer researchers to generate insights, bring new tech products and features to market, and drive engagement across our...

  • Product Management Director

    1 week ago

    Lake Mary, Florida, United States THE BANK OF NEW YORK MELLON CORPORATION Full time

    About the RoleWe are seeking a seasoned Product Management Director to lead our Product Management team in developing and delivering innovative products that meet the evolving needs of our customers.Key ResponsibilitiesDevelop and execute product strategies that drive business growth and customer satisfaction.Lead cross-functional teams to design, develop,...

  • Email Marketing Specialist for Product Updates

    1 month ago

    Lake Mary, Florida, United States Laser Photonics Corporation Full time

    Job Title: Email Marketing Specialist for Product UpdatesLaser Photonics Corporation is a leading brand in industrial-grade laser solutions, specializing in marking, engraving, cleaning, and cutting machines. We offer an extensive range of standard and specialized laser systems, employing advanced technologies.We are seeking an Email Marketing Specialist to...

  • Product Management Director

    3 weeks ago

    Lake Mary, Florida, United States THE BANK OF NEW YORK MELLON CORPORATION Full time

    About the Role:The Bank of New York Mellon Corporation is seeking a highly skilled Product Management Director to join our Product Management team. This role is a critical part of our organization, and we are looking for a talented individual to lead our product development and strategy efforts.Key Responsibilities:Lead product development and strategy for...

  • Market Director

    3 months ago

    Devils Lake, United States Spherion Staffing Fargo Full time

    [Spherion Staffing is looking for an experienced Senior Market Director in the Devil's Lake, ND market. The Director role will coach a sales, delivery, merchandising, and equipment service team to achieve sales volume, profitability, and margin goals for the market area. The Market Director must be focused on providing the company with profitable growth...

  • Marketing Director

    1 week ago

    Salt Lake, Utah, United States Skill Struck Full time

    Marketing Director Job Description **About Skill Struck** At Skill Struck, we're on a mission to inspire creators, grow problem solvers, and strengthen communities. We empower educators and schools with computer science and AI education software and curriculum, making coding engaging and accessible to all student demographics. **Job Summary** We're...

  • Production Specialist

    2 weeks ago

    Lake Mary, Florida, United States Fanatics Full time

    Job Title: Production SpecialistFanatics is seeking a skilled Production Specialist to join our team. As a Production Specialist, you will play a critical role in the manufacturing and packaging of high-quality fan merchandise.Key Responsibilities:Perform product assembly, finishing, decorating, and labeling using simple, non-automated hand tools.Follow...

  • Market Research Analyst

    2 months ago

    Lake Mary, United States Alphanumeric Systems Inc. Full time $80,000 - $100,000

    Alphanumeric is hiring a MARKET RESEARCH ANALYST - LEAD to work in Lake Mary, FL with an environmental-friendly energy innovator focused on sustainability.This role will proactively analyze data, and present insights to improve business outcomes and support growth strategy initiatives presenting it to executives and top management. Demonstrated expertise...

  • Senior Product Marketing Manager

    2 weeks ago

    Lake Mary, Florida, United States Team Cymru Full time

    Job SummaryTeam Cymru is seeking a highly skilled Senior Product Marketing Manager to lead the marketing efforts for our commercial Threat Feed and Attack Surface Management products. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that drives customer acquisition and retention.Key...

  • Product Director

    2 days ago

    Salt Lake, Utah, United States Motorola Full time

    Job Title: Product DirectorJob Summary:We are seeking a Product Director to lead our CommandCentral RMS product. The successful candidate will be responsible for managing the product roadmap, defining customer and user personas, understanding market need and trends, and driving release processes.Key Responsibilities:Manage the product roadmap to ensure...

Product & Vertical Marketing Director

3 months ago

Lake Mary, United States Laser Photonics Corporation Full time

Laser Photonics, based in Orlando, Florida, is a leading brand in industrial-grade laser solutions, specializing in marking, engraving, cleaning, and cutting machines. We offer an extensive range of standard and specialized laser systems, employing advanced technologies.


The dynamic and forward-thinking environment attracts top talent, eager to be part of a team reshaping the future of laser-based technologies. Renowned for its pioneering solutions, this company is transforming industries with precision and innovation. This is where disruption meets excellence, forging a path toward new career possibilities. Interested in coming into a rapidly growing organization and making an immediate impact? Reach out to us today


Summary:

The Product and Vertical Marketing Director will be responsible for developing and executing marketing strategies that drive awareness, demand, and revenue for our products across specific industry verticals. This role requires a deep understanding of our products, the competitive landscape, and the unique needs of our target industries. The ideal candidate will be a strategic thinker with a proven track record of successfully marketing products in a B2B environment.


Key Responsibilities:


Strategy Development:

  • Develop and implement comprehensive marketing strategies for our products within key industry verticals.
  • Conduct market research to identify trends, customer needs, and competitive positioning.
  • Define go-to-market strategies, including product positioning, messaging, and target audience segmentation.


Campaign Management:

  • Plan and execute integrated marketing campaigns that drive lead generation and customer acquisition.
  • Collaborate with the digital marketing team to optimize online presence and digital marketing efforts.
  • Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI.


Product Marketing:

  • Work closely with product management to understand product features, benefits, and roadmap.
  • Develop product marketing collateral, including datasheets, whitepapers, case studies, and presentations.
  • Train sales teams on product offerings and industry-specific value propositions.


Vertical Expertise:

  • Build deep expertise in assigned industry verticals, understanding key trends, challenges, and opportunities.
  • Develop tailored marketing content and strategies for each vertical, showcasing our products' unique benefits.
  • Establish thought leadership by contributing to industry events, webinars, and publications.


Cross-functional Collaboration:

  • Partner with sales, product management, and customer success teams to ensure alignment on goals and strategies.
  • Work with external agencies and vendors to execute marketing initiatives as needed.
  • Manage the marketing budget for assigned products and verticals.


Performance Analysis:

  • Track and report on key performance metrics, providing regular updates to senior leadership.
  • Use insights from data to refine strategies and improve marketing effectiveness.
  • Stay informed on industry best practices and emerging trends to keep our marketing efforts cutting-edge.


Qualifications:

  • Bachelor's degree in marketing, business, or a related field; MBA preferred.
  • 7+ years of experience in product marketing, with a focus on B2B markets.
  • Proven track record of developing and executing successful marketing strategies for technology products.
  • Strong understanding of specific industry verticals relevant to our business.
  • Excellent written and verbal communication skills, with the ability to create compelling marketing content.
  • Strong analytical skills, with experience in marketing analytics and performance measurement.
  • Ability to work collaboratively across teams and manage multiple projects simultaneously.
  • Experience with marketing automation tools and CRM systems.


Key Competencies:

  • Strategic Thinking
  • Market Analysis
  • Campaign Management
  • Product Positioning
  • Industry Expertise
  • Cross-functional Collaboration
  • Data-driven Decision Making
  • Communication Skills


What you’ll Get from Us:

  • Enjoy a competitive base salary with unlimited growth potential
  • Comprehensive Medical Benefits + Paid Holidays + PTO
  • Opportunities for career growth and professional development - this is paramount to our success - making YOU successful
  • A dynamic and collaborative work environment where you are working alongside some of the brightest minds in the industry.
  • If you are a results-driven, technically savvy individual with a passion for joining a company that is revolutionizing an entire industry, we invite you to join our team. Help us shape the future of Laser Innovation and make a significant impact on the success of our clients as well as our environment. Apply today to be part of the LP family Learn more at


Location: Orlando, FL

Compensation:


The compensation package will be competitive and includes comprehensive benefits and an equity component.


Laser Photonics upholds a strong commitment to equal opportunity employment. We value diversity, ensuring that every applicant is evaluated for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran status, disability, or any other protected status under relevant federal, state, or local laws.