Manager, Marketing and Communications

United Flight Benefits

Job Description

At United Aviate Academy (UAA), we are charting an extraordinary course for future pilots. As such, we are looking to build and foster a team of professionals to play a key role in supporting the academy’s mission and growth. The Marketing & Communications Manager will play an integral part in the growth of the company, bringing marketing knowledge, integrity, and leadership skills to the company.

Position Summary

The Marketing & Communications Manager role will be a key contributor leading UAA's marketing and communications strategy both internally and externally. This role will serve as a primary liaison with the UAA leadership team, United Airlines (UA) Corporate Communications and Aviate program marketing teams. The manager will work with assigned business units to develop and execute marketing communication programs, collateral, and events that support strategic marketing and branding initiatives.

Duties/Responsibilities

• Support UAA communications and marketing strategy focused on growth, retention, and engagement with online communities through development, planning, and execution.
• Generate and execute communications targeting UAA prospective/current students and stakeholders audiences.
• Work closely with UAA’s leadership and business units to synthesize marketing & communications needs, create a marketing & communications plan, and drive activity throughout the year.
• Develop and leverage standard work for message mapping to clearly articulate value propositions.
• Work cross-functionally with UA teams to ensure regular updates and streamlined messaging about onsite activities, milestones and events.
• Proactively manage vendor relationships working with parent company (UA) where necessary ensuring procurement processes, procedures, and budgeting is adhered to.
• As the brand ambassador, author and edit collateral and other marketing & communications assets to promote UAA and its overall brand.
• Manage and participate in tradeshows and/or Academy events to support all marketing, communications, and branding efforts.
• Prepare presentations geared towards internal and external customers including the design, development, and execution of monthly and/or quarterly UAA board book and meeting updates.
• Manage the marking & communications budget working cross-functionally on customers’ needs for the year.
• Develop and maintain UAA website content including program overview, application availability and program benefits.
• Manage social media accounts (i.e. Instagram and LinkedIn) to ensure company branding and consistency is maintained across all platforms.
• Analyze primary and secondary research to develop effective marketing strategy and present it to stakeholders.
• Develop and maintain monthly UA visits and/or upcoming events and initiatives to ensure UAA team is prepared and ready.
• Serves as the Media POC/Media Editor for all on campus events related to local, state, federal administration, and UA corporate.
• Creative and strategy lead to support student and employee culture with a drive around the CORE4, DE&I, and B2B ideas.
• Act as the lead storyteller for the Academy; understanding the current state of the student culture and determining areas of risk and solutioning ideas.
• Lead and foster engagement initiatives utilizing and developing surveys, managing Town Halls for students and employees, as well as other engagement channels such as Fireside Chats, etc.
• Evaluate current digital content gaps and opportunities to improve brand recognition of the Academy and communication lags.
• Develop marketing materials and assets to support the Academy recruiting efforts.
• Assist management with Ad-Hoc value-add projects.
• Generate and execute communications targeting United Aviate Academy prospective/current students and stakeholders audiences.
• Develop marketing materials and assets to support the Academy recruiting.
• Perform other tasks as assigned.

• Minimum Requirements

Experience

• 3+ years’ experience in the field or equivalent
• Proven experience and capabilities in marketing and communication strategy
• Strong communication skills
• Social media savvy with user generated content, community management and content planning
• Strong project management skills - experience prioritizing projects/tasks, establishing timelines, as well as collaborating with and receiving approval from multiple stakeholders
• Experience creating digital assets with a creative platform like Canva or Adobe products
• Copywriting for digital communications (e-blasts, newsletters, invitations, etc.), web and blog (SEO), and print media (flyers, profile sheets, brochures, banners, etc.)
• Experienced with marketing automation best practices and digital platforms such as Constant Contact, Google Analytics, Instagram Professional Dashboard (or social media reporting equivalent)
• Empathic team manager
• Strong leader across different business units
• Profound strategic and management skills
• Capability to manage complex strategic requirements
• Capability to create product-related content focused on value proposition, and internal and external customer relevance
• Independent and accountable
• Project Management and Change Management preferred
• Proficiency in Adobe Suite, Design Software/Platforms, Microsoft Excel, Word, Outlook and Power Point, including advanced Excel skills
• Microsoft Teams, SharePoint, PowerBI and other related systems experience a plus
• Proven track record of independently executing communications plans
• Passionate, self-starter with excellent verbal and written communication skills

Education

• Bachelor’s degree in Business or Marketing and Communications or equivalent leadership experience

Essential Knowledge, Skills, Behaviors

• Excellent listening, oral and written communications skills.
• Customer service oriented.
• Strong problem solving and analysis skills.
• Proficiency with Microsoft Office products, and aviation scheduling systems.
• Knowledge of Aviation regulations, policies, procedures, and best practices.
• Knowledge of United Airlines policies, procedures, and standards.
• Ability to think strategically and translate concepts into actionable items.
• Courage to make key decisions and advise leadership with professionalism & poise.
• Comfortable working in ambiguous situations.
• Strong ability to use data & analytics; determine key decisions and identify actions for best results.
• Build strong partnerships across the business areas, operations, standards, safety, student services, and United Airlines.
• Commitment to the company culture as a subsidiary of United Airlines and valuing the Core4.
• Outstanding attention to detail, organizational skills, valuing compliance & ethical behavior, governance & controls, and adhering to company and financial policies.

EEO Statement: Westwind School of Aeronautics Phoenix, LLC, dba United Aviate Academy (UAA), is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind - All employment decisions at UAA are based on business needs. We are committed to recruiting, hiring, and promoting job applicants and employees without regard to race, religion or belief, color, national, social, or ethnic origin, ancestry, sex (including pregnancy), age, physical, mental or sensory disability, genetic information, HIV status, sexual orientation, gender identify and/or expression, marital, civil union or domestic partnership status, or any other status protected by laws or regulations. Decisions on employment and promotions are based solely upon an individual’s qualifications, with reference to the responsibilities and skills required of the position for which the individual is being considered.