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Marketing Coordinator

2 months ago

Miami, United States Armina Stone Full time

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. This role will focus on enhancing our brand presence in the South Florida market through strategic partnerships and teamwork. The ideal candidate will embody Armina's values while executing innovative marketing strategies with a strong eye for detail and creativity.


BRAND MANAGEMENT

• Manage and monitor “ARMINA” (Armina Stone/Armina Luxe) brand to ensure quality

and consistency.

• Assist in developing partnerships and collaborations for marketing to increase brand awareness.

• Collaborate with Marketing Director to develop marketing strategies and execute

marketing campaigns to drive brand awareness in Miami market.


SOCIAL MEDIA MANAGEMENT

• Create weekly/monthly content calendar for weekly meetings with Marketing Director.

• Identify top influencers in Miami and create collaboration opportunities.

• Regular social media postings on specified platforms 5-6 times per week.

• Post and monitor social media platforms including Linkedin, Pinterest, Twitter (X).

• Post quality videos to YouTube and manage site.

• Create original content through photography, video, graphic design, and copywriting.

• Create giveaways.

• Manage and create posts for magazine platforms.

• Co-create content with Armina Miami ambassador/spokesperson for

Instagram/Facebook and other platforms.

• Respond and expedite inquiries from social media platforms.

• Attend events to capture content.


PHOTOGRAPHY/VIDEO

• Conceptualize, manage and direct photography and video shoots.

• Conceptualize, manage and produce video series.

• Capture project installations, promotional events, weekly stone inventory and other

locations that can be used as social media and website content.

• Coordinate and produce project shoots with customers.

• Write copy/script for shoots when needed.


PODCAST PRODUCER

• Manage booking guests for podcast.

• Produce episodes with Armina host by researching and preparing topics and questions/

prep for posting on social media and YouTube.


WEBSITE MANAGEMENT

• Oversee the maintenance and updates of Armina websites ensuring content is current, user-friendly and optimized for search engines.

• Collaborate with web developers to implement necessary enhancements.

• Troubleshoot


PRINT ADVERTISING/MARKETING COLLATERAL

• Collaborate and execute creative for ad campaigns, promotions, print ads, banners, bus

shelters, truck wraps and billboards.

• Coordinate print ads with designer and submit to publications to meet deadlines.

• Serve as liaison with publications and agencies.

• Monitor all digital & print marketing materials to ensure consistent branding.


RADIO

• Draft scripts for radio spots.

• Coordinate ad runs and schedules with account manager.


DIGITAL PAID AD CAMPAIGNS & DIGITAL MARKETING

• Create and manage strategic ad campaigns for Facebook/Instagram targeting macro

audiences resulting in quality sales leads.

• Produce ads with in-house video editor using video footage, photography, graphics, copy and

conceptualize promotions with management.

• Produce and coordinate creative for Google Ads, YouTube.

• Track and analyze effectiveness of campaigns preparing reports.

• Provide recommendations based on analytics.


ARMINA EVENTS

• Conceptualize creative event ideas to engage industry partners and design community.

• Plan and coordinate all aspects of events including invites, entertainment, food &

beverage, rsvps, décor, budgeting, and logistics.

• Capture content for social media.

• Coordinate photographer and videographer for recap videos and photos.


PUBLIC RELATIONS

• Work directly with public relations agency to develop and implement marketing strategies that align with our brand goals.

• Draft press releases and coordinate assets.

• Serve as media contact for local media.


DIRECT MAIL & EMAIL CAMPAIGNS

• Develop and execute direct mail and email marketing campaigns including newsletters,

promotions, and announcements to drive engagement.

• Create content, graphics, and copy for direct mail/email campaigns to reach specific

customers.

• Manage and create email lists.


MISCELLANEOUS

• Attend industry events representing Armina.

• Attend meetings with publications, organizations, and industry partners.

• Field advertising sales calls and emails.


QUALIFICATIONS

• Bachelor's degree or equilvalent experience.

• 2-3 years' experience in marketing/brand management.

• Excellent written and verbal communication skills; proficiency in creating engaging content.

• Ability to manage multiple priorities.

• Proficient in social media platforms and digital marketing tools.

• Experience in website management and familiarity with SEO best practices.

• Professional demeanor with a strong focus on client relations and customer service.

• A collaborative mindset and strong team player.


If you are a motivated professional with a passion for marketing and innovation, we invite you to apply for the Marketing Coordinator position with Armina.