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Senior Marketing Associate

3 months ago

Asheville, United States Goodman CPA Full time

Overview

GoodmanCPA is at a pivotal time of growth, and we are looking for an individual eager to make an impact and help us grow. We are looking to bring on our first Senior Marketing Associate who has a track record of identifying and executing programs to meaningfully accelerate customer acquisition and engagement growth through organic and paid social/digital advertising.


Do you have a track record of initiating, deploying and managing an entire marketing funnel (organic and paid) with everything from determination of investment allocation, development and management of campaigns, through measurement and optimization?


How You’ll Contribute

30 Days

  • Develop a strong understanding of campaign performance across all paid social/digital display channels
  • Meet with key stakeholders to understand our client base and determine what has and has not been working from an expansion perspective.
  • Identify and prioritize key initiatives to optimize current marketing state

60 Days

  • Take over fully all marketing activities including
  • Content creation and development
  • Funnel optimization
  • Funnel and campaign creation
  • Metric reporting and analysis
  • Maintain or slightly improve conversion metrics across each active marketing funnel
  • Maintain or slightly improve website SEO alongside content creation for both paid and organic campaigns.

90 Days and Beyond

  • Innovate beyond current marketing funnels with the introduction of new acquisition campaigns to test out
  • Properly allocate budget to test campaigns while maintaining current key metrics.
  • Implement lead scoring model to help drive up lead qualification and conversion.
  • Grow new leads and conversions month over month while maintaining a reasonable average customer acquisition cost as defined by the firm owner.


Competencies Needed To Succeed In This Role

  • Analytical thinker and problem solver, able to analyze all metrics across an entire campaign to determine key optimization opportunities
  • Collaborate with key stakeholders within the organization to drive content creation and gain the information needed to help enhance the performance of the current and future marketing campaigns
  • Excellent written skills
  • Highly articulate both verbally and in written format
  • Team leadership qualities highly with the ability to persuade and motivate others to achieve results
  • Awesome energy built on self-motivation, work ethic ambition and drive to achieve stated goals
  • All around team player