Head of Marketing

3 weeks ago

New York, United States LEON CYCLE Full time

Leon Cycle is an e-bike business that was established in Germany in 2014 and has since developed business operations in over 10 countries across Europe, North America and APAC. Leon Cycle offers a range of e-bike models from mountain e-bikes, folding e-bikes, trekking e-bikes and step thru e-bikes. We are a Direct-to-Consumer (D2C) business with our own online and offline operations, as well as other online marketplaces. With strong growth and expansions in place, we are now seeking a Head of Marketing to join our commercial HQ based in NYC.


The Head of Marketing will understand the customer and their needs and lead various internal functions, including Marketing, Creative, Digital, Retail marketing and customer experience. The ideal candidate will be a growth-oriented leader who adopts an analytical, entrepreneurial, data-driven, and operationally focused approach.


This role will require you to:


  • Lead the marketing and design team to create, deliver and execute full 360 integrated marketing campaigns from brand building, product launches, customer experience, digital and retail marketing.
  • Lead the team to manage key marketing channels – Content Marketing,SEO, PR, Influencers, Email, social media, Website & Performance Marketing
  • Managing the global marketing budgets by controlling cost and able to balance ROI on all marketing efforts.
  • Plan and develop annual marketing calendar and collaborate with E-commerce and Retail team on seasonal promotions from digital campaigns, retail events, CRM, and lead generation.
  • Brand management - help define our brand positioning and storytelling, localizing global content and establish the right tone of voice for the market.
  • Build and execute annual customer acquisition, conversion & customer experience strategy, with a strong focus on O2O (Online to Offline)
  • Be a team leader and manage the progress of the team on performance and KPIs.
  • Align marketing objectives to drive sales both online and offline (Website, Marketplaces, Retail Stores)
  • Serves as a consumer insights subject matter expert by staying on top of current trends and industry changes.
  • Be a visible, collaborative leader who can develop, scale and build out the existing team in place to the next level.


Ideally you will have:

  • 10+ years of experience in Brand Management, Marketing, PR, Digital Marketing, ideally from a similar industry
  • Experienced with commercial businesses both with online and digital / E-Commerce operations as well as brick & mortar operations.
  • Strong executional background with the ability to drive the team towards a common goal.
  • Exceptional communication skills, with the ability to adapt communication to multiple audiences.
  • Possesses a positive, can-do attitude, highly collaborative and able to work well cross-functionally and effectively with both creative and operational partners; able to develop and nurture effective relationships at every level of the organization.
  • Able to work in a fast-paced work environment, comfortable with rapidly changing landscapes and market pressures.
  • Bachelor's degree in marketing, or a business-related field required.

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