Paid Search Strategist

2 weeks ago

New York, United States Cypress HCM Full time

Summary:

  • Seeking a Conversions API Strategist whose role involves understanding the objectives of the customer and translating that to measurement requirements that support campaign reporting and optimization. The strategist would consult clients on the value proposition, use cases, & objection handling for Conversion APIs.
  • While a 3rd party vendor, you will be seen by our customers as an extension of the LinkedIn team, taking ownership of the work from our internal Measurement Analytics Partner (MAP) team pertaining to Conversions API. You will be the main point of contact for our customers on CAPI responsible for performing CAPI discovery deep dives, leading ongoing CAPI strategy conversations, providing technical guidance, sharing best practices, and influencing their decision making.

Responsibilities

  • Hold discovery conversations to understand customer goals and translate them into actionable recommendations & measurement frameworks supported by Conversions API.
  • Identify which online & offline events need to be tracked to support measurement reporting and positively influence optimization.
  • Assist with setting up Campaign Manager Tool to prepare intake of CAPI events.
  • Define tracking requirements that focus on capturing data dynamically for scale and not in a static approach.
  • Effectively communicate measurement requirements (triggers and tag) with implementation vendors and be able to articulate rationale professionally to customers in a simple to understand way.
  • Collaborate with our internal team and provide feedback and insights on the Conversions API product and customer needs.
  • Communicate effectively and professionally with customers via email, phone, and video calls.
  • Track all inbound, open, in-progress, and closed customer engagements transparently for the LinkedIn Sales Team, Measurement Analytics Partner & Customer Solutions Engineering Teams’ visibility.

Basic Qualifications

  • 3+ years of experience in campaign measurement and campaign tracking via common marketing channels (Paid Search, Social, Partnerships…etc).
  • 3+ years of experience with other Conversions API products (e.g., Meta, Snap, Pinterest, etc.)
  • 3+ years of experience working with Marketing Technologies and 1st party data collection.
  • 3+ years of analytics experience and/or planning/managing Digital Ads through an Ad Server or social platform.

Preferred Qualifications

  • Familiarity with LinkedIn’s event tracking and measurement solutions, such as Conversion Tracking, Website Demographics, and Campaign Manager.
  • Clear and concise communication (written & verbal) with comfortability presenting recommendations to the most senior stakeholders and influencing decision making.
  • Knowledge of best practices and strategies for event tracking and measurement across B2B & B2C clients, different industries, and use cases.
  • Self-motivated, proactive, and able to work independently as a 3rd party vendor, while being viewed as an extension of the LinkedIn specialist teams.
  • Ability to simplify complex processes for ease of understanding across various customer stakeholder levels
  • A strong understanding of digital advertising and data privacy as it pertains to measurement
  • Experience working with Google Tag Manager and other tagging platforms, such as Tealium and Adobe, for website data collection and management.

Suggested Skills:

  • Campaign measurement, planning, and/or execution on social platforms (ie: LinkedIn Ads, Meta Ads, Snapchat Ads, X Ads, etc.) and Ad Servers (ie: Google Campaign Manager)
  • Digital Marketing Experience
  • Understanding of Full Funnel Measurement & Measurement Strategy
  • Web analytics and campaign tracking
  • Other Conversions API products
  • Google Tag Manager
  • Communication Skills

Compensation:

$65.79 -$84.59 /hr. (W2/Non-Exempt)

#14175

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