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Public Relations Coordinator

1 month ago


Los Angeles, United States Halara Full time

About Halara

Halara is an innovative athleisure brand that infuses activewear into everyday apparel, made for what moves you. We apply performance fabric and functionality to designs that adapt to every aspect of your life. Powered by an innovative production model that minimizes waste, we update our styles, fabrics, colors and even lengths based on your feedback.

What you wear should work for you. We believe clothing should not limit movement, comfort, or self-expression. Live without limitations. Live for what moves you.


Join Our Global Branding Family

Picture a team filled with awesome marketers to PR representatives, creative directors, video editors, photographers, social media strategists, and copywriters – that’s us, Halara's Global Branding Division. We make it our mission to keep Halara's brand image consistent across the globe. Whether our consumers are in California, Berlin, or Mexico City, we work hard to ensure our brand identity, messaging, and experience resonate universally. We're the ones developing global branding strategies, building our products' robust brand identities, enhancing customer engagement and loyalty, and contributing to the company's long-term success. Being a part of our team means thriving in a cross-cultural environment. It's all about effective teamwork and smooth communication, even across different time zones. And of course, keeping up speed with quick deadlines is key to our collective success.


Key Responsibilities:

- Researching and pitching to media outlets.

- Develop and manage media lists and databases.

- Taking part in brainstorming sessions and suggesting innovative ideas.

- Developing and distributing press releases and media alerts.

- Create, edit, and proofread social media content for several brands and manage calendars

- Implement Search Engine Optimization (SEO), Metadata, Keyword Search, etc., to maximize copy's reach.

- Research and document media coverage and track metrics.

- Develop positive relationships with clients, stakeholders, media, and vendors.

- Assist with the organization and execution of various events.

- Answering phones, responding to emails and inquiries, and performing other administrative tasks.

- And other duties as assigned.


Qualifications:

- Bachelor's degree in Communications, Public Relations, Marketing, or related field required;

- 1-3 years of experience in PR, influencer marketing, or communications;

- Strong cross-functional collaboration skills and ability to work across multiple teams;

- Excellent written and verbal communication skills;

- Project management skills with the ability to manage multiple projects at once;

- Experience with stakeholder management, including customers, employees, media, and influencers;

- Knowledge of social media and content creation;

- Analytical mindset with the ability to measure and report on the success of communications initiatives;

- Strong attention to detail and ability to execute on tactical initiatives quickly and efficiently.