Marketing Director

Director Of GrowthThe Director Of Growth Is Responsible For Leading A Full-Funnel Growth Strategy Across The Customer Lifecycle, Covering Both Acquisition And Retention (The Full Bowtie Funnel). This Role Ensures Alignment Across Marketing, Sales, And Customer Success, With A Focus On Measurable Business Outcomes. Operating With Scrum Agile Marketing Practices, The Director Of Growth Will Lead A High-Performing Team To Deliver Consistent, Sustainable Growth.This Leader Will Own And Optimize The Use Of HubSpot As Our Primary Crm And Marketing Automation Platform, Driving Campaign Performance, Funnel Visibility, And Operational Scale.Key ResponsibilitiesDesign, Launch, And Optimize Multi-Channel Campaigns (Call Campaigns, Snail Mail, Email, Events, Content) To Attract And Convert Target Audiences - Not Too Focused On A Particular Channel That They Avoid Other Changes.Partner With Sales Leadership To Align On Buyer Personas, Messaging, And Lead Qualification Criteria.Build And Maintain Nurture Sequences, Scoring Models, And Workflows In HubSpot To Ensure Timely And Qualified Handoffs To Sales.Monitor Funnel Performance, Identifying And Addressing Drop-Offs Between Mql ? Sql ? Opportunity.Manage External Resources (Designers, Copywriters, Paid Media Partners) As Needed To Support Campaign Execution.HubSpot Marketing Hub OwnershipServe As The Primary Owner Of HubSpot Marketing Hub, Including Automation, Segmentation, And Reporting.Maintain Accurate And Clean Contact And Company Data Across All Lifecycle Stages.Create And Optimize Dashboards And Reports To Measure Campaign Performance, Attribution, And Roi.Partner With Sales Ops To Ensure Seamless Crm And Marketing Hub Integration, Efficient Lead Routing, And Visibility Into Funnel Performance.Content & Brand StrategyDevelop And Manage An Omni-Channel Campaign Plan And Calendar That Aligns To The Business And Product Strategy.Produce And Oversee Content That Educates, Engages, And ConvertsBlogs, Webinars, Case Studies, Videos, And Email Campaigns.Maintain Consistent Brand Voice And Messaging Across All Marketing Interactions.Support Event Marketing, Community Engagement, And Customer Advocacy ProgramsCollaboration & Continuous ImprovementWork Cross-Functionally With Sales And Customer Success To Align Campaigns With Pipeline Goals And Customer Retention Efforts.Participate In Agile Marketing Sprints, Helping Prioritize And Iterate On High-Impact Marketing Initiatives.Analyze Campaign Data To Inform Continuous Improvement, Testing, And Optimization.Contribute To A Learning Culture, Sharing Insights, Running Experiments, And Tracking Results Transparently.What You're AboutRequired5+ Years Of Experience In B2B Or Saas Marketing, With Focus On Demand Generation Or Lifecycle Marketing.Proven Hands-On Experience With HubSpot Marketing Hub (Certifications Preferred).Strong Understanding Of Marketing Automation, Funnel Analytics, And Campaign Attribution.Excellent Written Communication, Organization, And Cross-Functional Collaboration Skills.Data-Driven Mindset With The Ability To Turn Insights Into Actionable Strategies.PreferredExperience Partnering With Sales In A Crm-Driven Environment.Familiarity With Agile Or Scrum Marketing Practices.Background In Saas, Subscription, Or Technology-Based Industries.Experience With Basic Reporting Or Visualization Tools (Google Sheets, Looker, Data Studio, Etc.).Key Performance Indicators (Kpis)Mql Volume, Quality, And VelocitySql And Opportunity Conversion RatesNew Customer Acquisition Cost (Cac)Sprint Velocity And Marketing Team ThroughputFunnel Performance And Attribution Tracking Within HubSpotCore Competencies:1. Strategic MindsetDefinition: Seeing Ahead To Future Possibilities And Translating Them Into Breakthrough Strategies.Key Behaviors Include:Anticipates Future Trends And Implications AccuratelyReadily Poses Future ScenariosArticulates Credible Pictures And Visions Of Possibilities That Will Create Sustainable ValueCreates Competitive And Breakthrough Strategies That Show A Clear Connection Between Vision And Action2. Drives ResultsDefinition: Consistently Achieving Results, Even Under Tough CircumstancesKey Behaviors Include:Has A Strong Bottom-Line OrientationPersists In Accomplishing Objectives Despite Obstacles And SetbacksHas A Track Record Of Exceeding Goals SuccessfullyPushes Self And Helps Others Achieve Results3. Manages ComplexityDefinition: Making Sense Of Complex, High-Quantity, And Sometimes Contradictory Information To Solve Problems.Key Behaviors Include:Asks The Right Questions To Accurately Analyze SituationsAcquires Data From Multiple And Diverse Sources When Solving ProblemsUncovers Root Causes Of Difficult ProblemsEvaluates Pros And Cons, Risks, And Benefits Of Different Solution Options4. Optimizes Work ProcessesDefinition: Knowing The Most Effective And Efficient Processes To Get Things Done, With A Focus On Continuous Improvement.Key Behaviors Include:Identifies And Creates The Processes Necessary To Get Work DoneSeparates And Combines Activities Into Efficient WorkflowDesigns Processes And Procedures That Allow Managing From A DistanceSeeks Ways To Improve Processes, From Small Tweaks To Complete Reengineering5. Builds Effective TeamsDefinition: Building Strong-Identity Teams That Apply Their Diverse Skills And Perspectives To Achieve Common GoalsKey Behaviors Include:Forms Teams With Appropriate And Diverse Mix Of Styles, Perspectives, And ExperienceEstablishes Common Objectives And A Share MindsetCreates A Feeling Of Belonging And String Team MoraleShares Wins And Rewards Team EffortsFosters Open Dialogue And Collaboration Among The Team6. Demonstrates Self AwarenessDefinition: Using A Combination Of Feedback And Reflection To Gain Productive Insight Into Personal Strengths And WeaknessesKey Behaviors Include:Reflects On Activities And Impact On OthersProactively Seeks Feedback Without Being DefensiveIs Open To Criticism And Talking About Shortcomings.Admits Mistakes And Gains Insight From ExperiencesKnows Strengths, Weaknesses, Opportunities, And Limits7. Tech SavvyDefinition: Anticipating And Adopting Innovations In Business-Building Digital And Technology ApplicationsKey Behaviors Include:Anticipates The Impact Of Emerging Technologies And Makes AdjustmentsScans The Environment For New Technical Skills, Knowledge, Or Capabilities That Can Benefit Business Or Personal PerformanceRejects Low-Impact Or Fad TechnologiesReadily Learns And Adopts New TechnologiesWhat You Will Love About Us.Our Culture Read What Our Employees Say About Working At Jackrabbit On Glassdoor.We Work Remotely. We Always Have - We Always WillOur Health And Wellness Benefits. Medical, Dental, Vision, Flexible Spending, Hsa And Dependent Care Accounts.We Help You With The Unexpected. Company-Paid Disability And Life Insurance. Opportunity To Elect Critical Illness And Accident Insurance. Plus Confidential Access To Legal And Life Counseling And Mental Health Support Available 24/7.Your Future Looks Bright At Jackrabbit. 401(k) With A Generous Company Match, Access To Financial Planning.