Director of Marketing

*About North Spore* In order to make an application, simply read through the following job description and make sure to attach relevant documents. North Spore is on a mission to make mushroom cultivation and education accessible to all—indoors and out. From mushroom grow kits and cultivation tools to educational content and scientific expertise, we’re empowering a new generation of growers. Now we’re looking for a Director of Marketing to lead the next wave of e-commerce expansion. *Role Overview* We're seeking a data- and hypothesis-driven Director of Marketing to lead North Spore’s e-commerce growth strategy. You will own conversion rate optimization (CRO), site testing, merchandising strategy, and pricing initiatives across our DTC website—and manage a small team executing against those initiatives. This is a cross-functional role that blends product thinking, analytics, and marketing execution to drive measurable growth. You’ll manage and mentor an E-commerce Manager (focused on site execution, merchandising, and product set-up). *Key Responsibilities* *Growth Strategy & Roadmapping* * Develop and own the e-commerce growth roadmap—aligned to North Spore’s goals across AOV, conversion rate, and LTV. * Build and lead execution of a growth roadmap including all testing and implementation of performant tests * Identify bottlenecks in the purchase journey and propose experiments to remove friction. *Team Leadership* * Manage, coach, and support an E-commerce Manager. * Set clear goals and KPIs for the team and ensure alignment with broader growth objectives. * Foster a culture of ownership, testing, and continuous improvement. *Product Optimization & CRO* * Own website optimization strategy: page layouts, PDP enhancements, bundle logic, variant structures, and upsell paths. * Partner with design/dev to launch A/B tests and UX updates that improve funnel performance. * Develop hypotheses based on behavioral data and execute test-and-learn cycles to validate. * Leverage segmentation and cohort analysis to improve retention and cross-sell effectiveness. *Merchandising & Pricing Strategy* * Analyze product performance to inform pricing changes, kit configurations, and promotions. * Partner with Product and Inventory teams to identify growth opportunities in the catalog. *Cross-Functional Execution* * Collaborate with marketing, design/dev, customer service, and ops to execute growth experiments. * Work closely with the Lifecycle manager to integrate lifecycle programs (email/SMS flows, replenishment nudges, loyalty) into the overall growth strategy *You’ll Be Successful If You:* * Think like a product owner—balancing customer experience with business outcomes. * Are comfortable in spreadsheets and dashboards—and know how to turn data into next steps. * Spend your free time creating teams of specialized AI agents to execute your vision * Thrive in test-and-learn environments and know how to run lean experiments quickly. * Enjoy mentoring and managing others to execute with excellence. * Are obsessed with optimizing the little details that add up to big growth. *Qualifications:* * 5–8 years of experience in e-commerce growth, product, or performance marketing roles * At least 1–2 years of experience managing direct reports or leading cross-functional pods * Proven experience driving DTC growth through experimentation, site optimization, and merchandising * Strong analytical toolkit: Excel/Sheets, GA4, Looker or similar BI tools * Familiarity with Shopify (or similar CMS), Klaviyo, and modern marketing stacks * Bonus: Experience with fungi, food/agriculture, or enthusiast/hobbyist brands *Why Join North Spore?* Be at the forefront of the mycology movement and help shape an emerging category Join a tight-knit, values-driven team with a passion for science, sustainability, and curiosity Work in a fast-growing, omnichannel environment with the opportunity to shape strategy from the ground up Job Type: Full-time Benefits: * 401(k) * 401(k) matching * Dental insurance * Employee assistance program * Employee discount * Health insurance * Life insurance * Paid time off * Parental leave * Retirement plan * Vision insuranceExperience: * e-commerce/marketing: 5 years (Required) * management: 1 year (Required) Ability to Commute: * Portland, ME 04103 (Required) Work Location: Hybrid remote in Portland, ME 04103