Sr. Director Growth Marketing

2 weeks ago

Portland, United States Columbia Sportswear Company Full time

As the Senior Director of Growth Marketing, you will have the opportunity to lead the company’s paid and organic marketing strategies through a balanced lens of brand and performance marketing. You’ll thrive in this role if your background is anchored in performance marketing, and you have a love of modern social-first brand building and storytelling.Experience owning and managing decision making for 8-9 figure marketing budgets10+ years of experience inperformance marketing, with experience in the apparel or fashion industry; wholesale experience a plus5+ years of experience in brand marketing or brand management5+ years of experience in retail / foot-traffic or local marketingAnalytical Skills: Strong analytical and problem-solving skills, with the ability to interpret complex data and make strategic decisions Technical Skills: Proficiency in marketing automation tools, analytics platforms, and performance marketing platformsPlatform Skills: Proficiency in digital and social-first brand building platforms and creative tactics, including Meta, TikTok, CTV, YouTube, Google, Influencer, Affiliates
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