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Marketing Manager

2 months ago

Solon, United States TechnoSmarts, Inc. Full time

TechnoSmarts' Client, located in Solon, OH has a Marketing Manager immediate need. This is 6 month contract, on-site, with potential for extension. The client is a well respected organization and highly recognized.


POSITION SUMMARY:

With the increased focus on Professional Grab & Go Strategy, the Marketing Specialist will support business growth of a certain heated product and Frozen Culinary Retail portfolio in Out-of-Home including brands with development of marketing objectives, go-to-market strategy, and tactical execution. They will focus on developing and executing the category plans with a strong focus on channel strategy, portfolio management, digital marketing execution and sales support. They will manage daily activities relevant to the success of the categories and brands.


RESPONSIBILITIES:

• Execute B2B business and marketing strategy for the Grab & Go business (Frozen Retail Culinary portfolios and Grab & Go Commissary strategy) including:

• Develop and execute day-to-day tactical Product Marketing plans for the brands.

• Execute communications and sales strategy leveraging industry insights, cross-functional team inputs, and sales data.

• Manage portfolio including product innovation and renovation project management, digital shelf asset development, website and product web pages, sales tools (brochures, sell sheets, creative assets).

• Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including channel marketing, PD, R&D, sales, finance and supply chain to accomplish product innovation, renovation, and go-to-market plans.

• Partner with external agency on marketing strategy, asset development and marketing tactical execution.

• Managing the marketing budget plans to align with business objectives and deliver clear ROI

• Distributor marketing: collaborate with cross-functional team to analyze sales data and assess opportunities across distributor outlets, strategy development, and tactical execution.

• Assess e-commerce opportunities and align with digital team on executing a solution.

• Sales Execution and Support

• Collaborating with commercial development and sales operations to identify challenges and opportunities and developing plans to drive positive results.

• Coordinate with sales operations team on lead generation process including follow-up, communication with leads, ensuring end-to-end ROI.

• Developing brand messaging, training, and tools for sales to drive internal clarity and commitment. Updating Grab & Go sales tools (brochure, sell sheets, etc.) to reflect up-to-date insights, retail brand guidelines, target demographic data.

• Perform other duties as assigned.


REQUIREMENTS:

• MBA degree preferred BA or equivalent experience required.

• Ability to effectively communicate with all levels of the organization and cross functional teams.

• Highly organized showing attention to detail and with a proven ability for multi-project management

• Highly motivated self-starter with a bias for action and focused on driving business results.


EXPERIENCE:

• Minimum 5 years marketing experience required.

• 2 years of experience in foodservice sales/marketing or equivalent preferred

• Strong quantitative and project management skills.

• New product development and launch experience.

• Experience in interpreting insights and data to drive business and communications.

• External agency management a plus

• Digital Marketing experience a plus


SKILLS:

• Software: MS Office (Excel, Word, PowerPoint) and Teams

• Strong conceptual skills and ability to translate complex business proposals into action.