Email Marketing Manager

2 weeks ago


Newark, United States Synergy Interactive Full time

Key Responsibilities:

  • Oversee and manage the creation and execution of outbound marketing campaigns for the business across various channels, including email, push notifications, and emerging communication platforms.
  • Collaborate with multiple internal teams, such as content marketing, member engagement, and research, to advise, develop, and enhance their outbound marketing strategies.
  • Design and develop advanced customer segments for targeted outbound campaigns, focusing on key performance indicators (KPIs) to drive success.
  • Act as an expert on best practices for email and push notifications, ensuring compliance with CAN-SPAM and CASL regulations, and provide guidance to internal stakeholders.
  • Incorporate personalization into outbound marketing efforts using data providers and adaptable templates to tailor communications to individual customer needs.

Basic Qualifications:

  • 2-5 years of practical experience managing email campaigns using Salesforce/ExactTarget or similar Email Service Providers (ESPs).
  • Proficiency in handling and prioritizing multiple projects with a strong attention to detail.
  • Bachelor’s Degree in Business, Marketing, Communication, Technology, or a related field.
  • Excellent organizational and communication skills with a proven ability to manage multiple projects in a dynamic environment and collaborate effectively with cross-functional teams.
  • Technically adept, excellent communicator, with a strong desire to streamline and improve processes.
  • Strong analytical skills with a solid understanding of success metrics.
  • Working knowledge and understanding of HTML.



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