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Email Marketing-QA Manager

4 months ago

Newark, United States Synergy Interactive Full time

This will be a contract until 12/27/24

Key Responsibilities:

  • Perform end-to-end quality assurance (QA) of email and push notification campaigns, ensuring the accuracy of copy, links, and rendering across various devices and customer segments (current members, prospects, etc.).
  • Verify the accuracy of customer list criteria and enforce best practices for segmentation.
  • Review journey automation and customer lifecycle campaigns to ensure the appropriate messages are sent to the correct recipients at the right times.
  • Address and resolve issues, identifying root causes related to emails, push notifications, or customer segments created by the marketing operations team.
  • Collaborate with customer service and IT departments to resolve escalation issues, bugs, and support requests promptly.
  • Maintain an up-to-date QA checklist for marketing operations team members and business partners.
  • Test and troubleshoot email templates to ensure the correct rendering of static and dynamic content.
  • Track and report bugs, identifying areas for improvement to prevent recurring issues.
  • Manage daily/weekly progress reporting and defect resolution tracking, and report on overall QA processes, findings, and insights to understand trends.
  • Enhance campaign execution efficiency through QA process improvements.
  • Advocate for the QA process to ensure high standards in campaign production, define test procedures, and adjust them to meet evolving needs.

Basic Qualifications:

  • 2-5 years of experience in digital marketing or production.
  • Expertise in managing and prioritizing multiple projects with great attention to detail.
  • Bachelor's degree in Business, Marketing, Communication, Technology, or a related field.
  • Strong organizational and communication skills, with a proven ability to handle multiple projects in a fast-paced environment and collaborate with cross-functional teams.
  • Technical proficiency, excellent communication skills, and a desire to improve processes.
  • Strong analytical capabilities and a solid understanding of success metrics.
  • Proficient in MS Office.
  • Working knowledge and understanding of HTML.

Preferred Qualifications:

  • Hands-on experience executing emails with Salesforce/Exact Target or similar Email Service Providers (ESPs).
  • Moderate to advanced HTML skills and a general understanding of email development.
  • Moderate to advanced experience with project management tools such as JIRA.
  • Basic SQL experience and familiarity with queries.

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