Retention Marketing Manager

2 weeks ago

Newark, United States Systemart Full time

Responsibilities include:

Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing churn rates. These will include (but not be limited to) tests that strengthen the value proposition, educate about product and champion differentiated content.

Campaign Execution: Plan, execute, and optimize app and web campaigns with inhouse martech tools. May also leverage channels such as push notifications, in-app messaging, email, and social media to re-engage inactive users and prevent churn.

A/B Testing: Conduct A/B tests to evaluate the effectiveness of different retention tactics, iterating on campaigns based on performance data to continuously improve results.

Lifecycle Marketing: Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation.

Cross-Functional Collaboration: Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction, providing valuable insights and feedback based on customer data.

Retention Metrics Tracking: Monitor and report on key retention metrics such as retention rate, churn rate, and customer lifetime value, providing regular updates to stakeholders on campaign performance and impact.

Customer Feedback Analysis: Gather and analyze customer feedback and sentiment data to gain insights into user preferences and pain points, leveraging these insights to inform retention strategies and product improvements. Develop a strong understanding of how customers interact with the product and the underlying reasons why they love or leave the service.

Qualifications:

3+ years experience developing and launching email, on-site and app marketing campaigns

Strong testing and experimentation acumen: exhibit strategic and analytical skills, including the ability to understand data and gain key insights to drive the business

Strong project management, organization, and prioritization skills

Prior experience working in a cross functional setup that spans product, tech, QA, program and international teams

Excellent verbal and written communication skills

Preference to prior retention marketing experience

  • Marketing Specialist, Retention

    5 days ago

    Newark, United States Synergy Interactive Full time

    Job Description:As a Retention Marketing Specialist, you will play a pivotal role in reducing customer churn and maximizing the retention of our existing customer base globally. This role will primarily focus on executing campaigns across web and mobile/app platforms, leveraging data-driven insights and A/B testing to optimize retention strategies. While...

  • Retention Marketing Specialist

    5 days ago

    Newark, United States Synergy Interactive Full time

    *This will be starting out as a 9 month contract and is hybrid 1-2x a week in Newark, NJ*As a growth marketer, this role will focus on enhancing the customer experience and increasing retention rates. Responsibilities include strategizing, executing, and optimizing marketing campaigns across various channels to engage users and prevent...

  • Retention Marketing Specialist

    3 weeks ago

    Newark, United States Synergy Interactive Full time

    *This will be starting out as a 9 month contract and is hybrid 1-2x a week in Newark, NJ*As a growth marketer, this role will focus on enhancing the customer experience and increasing retention rates. Responsibilities include strategizing, executing, and optimizing marketing campaigns across various channels to engage users and prevent...

  • Marketing Specialist Retention

    2 weeks ago

    Newark, United States HIGH BRIDGE CONSULTING LLC Full time

    Job DescriptionJob DescriptionOur client an undisputed leader in the marketing technology and publishing industry is seeking an Associate for Marketing Specialist, Retention in Newark, NJ officeBackground:As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute, and automate...

  • Marketing Specialist, Retention

    2 weeks ago

    Newark, United States ZAR IT Solutions Full time

    Job DescriptionJob DescriptionDescription:Marketing Specialist, Retention Background:As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute and automate marketing campaigns through various stages of the customer journey and lead experimentation across Client apps and...

  • Retention Marketing Specialist

    1 week ago

    Newark, United States Primus Software Full time

    Job Description Job Description Job Title: Marketing Specialist, Retention Duration: 9+ Months Contract (Possible extension) Location: Newark NJ 07102 (Hybrid – 2days/Week) Responsibilities include: • Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and...

  • Retention Marketing Specialist

    2 weeks ago

    Newark, United States Primus Software Corporation Full time

    Job DescriptionJob DescriptionJob Title: Marketing Specialist, RetentionDuration: 9+ Months Contract (Possible extension)Location: Newark NJ 07102 (Hybrid – 2days/Week) Responsibilities include:•       Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement...

  • Retention Marketing Specialist

    2 days ago

    Newark, United States Primus Software Full time

    Job Description Job Description Job Title: Marketing Specialist, Retention Duration: 9+ Months Contract (Possible extension) Location: Newark NJ 07102 (Hybrid 2days/Week) Responsibilities include: Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing...

  • Retention Marketing Specialist

    2 weeks ago

    Newark, United States Primus Software Full time

    Job Description Job Description Job Title: Marketing Specialist, Retention Duration: 9+ Months Contract (Possible extension) Location: Newark NJ 07102 (Hybrid – 2days/Week) Responsibilities include: • Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and...

  • Marketing Specialist, Retention

    3 weeks ago

    Newark, United States Synergy Interactive Full time

    Responsibilities include:• Campaign Strategy: Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing churn rates. These will include (but not be limited to) tests that strengthen the value proposition, educate about product and champion differentiated content.• Campaign...

  • Marketing Specialist

    1 week ago

    Newark, United States Synergy Interactive Full time

    The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts....

  • Marketing Specialist

    1 week ago

    Newark, United States Synergy Interactive Full time

    The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts....

  • Lifecycle Marketing Manager

    2 days ago

    Newark, United States Talenthub Workforce, Inc. Full time

    Our client, a global media company, has an immediate opening for a qualified candidate to join their team. This role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute, and automate marketing campaigns through various stages of the customer journey and lead experimentation across apps and websites. For...

  • Lifecycle Marketing Manager

    2 days ago

    Newark, United States Talenthub Workforce, Inc. Full time

    Our client, a global media company, has an immediate opening for a qualified candidate to join their team. This role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute, and automate marketing campaigns through various stages of the customer journey and lead experimentation across apps and websites. For...

  • Market Manager

    3 weeks ago

    Newark, United States Quantilus Full time

    Job Description A global consumer-brands company that has grown over 3,000% in the last 2 years seeks a Market Manager to do the following in the North New Jersey area: Conduct thorough market research to identify trends and opportunities. Work with Marketing to implement strategic plans to achieve business objectives and revenue targets. Oversee the...

  • Lifecycle Marketing Manager

    2 days ago

    Newark, NJ, United States Talenthub Workforce, Inc. Full time

    Our client, a global media company, has an immediate opening for a qualified candidate to join their team. This role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute, and automate marketing campaigns through various stages of the customer journey and lead experimentation across apps and websites. For...

  • Medical Marketer

    1 week ago

    Newark, NJ, United States GTT, LLC Full time

    Retention Marketing Specialist Contract Duration 9 Months  As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute, and automate marketing campaigns through various stages of the customer journey and lead experimentation across Audible apps and websites. This position is...

  • Marketing Execution Analyst

    2 weeks ago

    Newark, United States Highbridge Consulting LLC Full time

    Job Description Job Description Our client an undisputed leader in the marketing technology and publishing industry is seeking an Associate for Operations on their App Marketing team . As the ideal candidate, you will be supporting the team in creating and executing campaigns within the CMS platform across the Android and iOS apps. You must have 3+ years of...

  • Manager, Content Marketing

    2 weeks ago

    Newark, United States ZAR IT Solutions Full time

    Job DescriptionJob DescriptionManager, Content Marketing DESCRIPTION:Good storytelling starts with great listening. At Client, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes. ABOUT THE ROLEThe Manager of Content...

  • Marketing Execution Analyst

    3 weeks ago

    Newark, United States HIGH BRIDGE CONSULTING LLC Full time

    Job DescriptionJob DescriptionOur client an undisputed leader in the marketing technology and publishing industry is seeking an Associate for Operations on their App Marketing team.As the ideal candidate, you will be supporting the team in creating and executing campaigns within the CMS platform across the Android and iOS apps. You must have 3+ years of...