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Performance Digital Marketer

2 months ago

St Louis, United States BioGaia USA Full time

BioGaia USA is the US division of BioGaia AB, a global leader in probiotic research and development. Our portfolio of best-in-class probiotic products is available in over 100 countries and is recommended by tens of thousands of physicians throughout the United States. Our flagship product, BioGaia Protectis baby drops, is among the top selling infant probiotic drops in the world.


We are a successful, entrepreneurial company with a very open work environment designed to encourage employees to grow and learn. BioGaia is a high-energy, empowering organization that provides the opportunity for employees to thrive in a collaborative environment. With a focus on maintaining a strong work-life balance, we encourage team members to take time to recharge with a generous vacation policy. As a company, we provide employees with the opportunity to forge their own roles by bringing innovative ideas to the team. We offer a competitive salary/benefits package.


BioGaia Perks:

  • Fun and energetic work environment
  • Flexible daily schedule
  • Leave at 3:30 every Friday
  • Prioritize work/life balance
  • Office closed between Christmas and New Years with pay
  • Four weeks paid time off first year of employment
  • A fun & flexible work environment awaits the perfect candidate

BioGaia is seeking a highly skilled and motivated Performance Digital Marketer to join our team.The ideal candidate will have a strong background in analytics and ecommerce strategy, with a focus on paid media channels such as Meta, Google, and Amazon. This role requires a strategic thinker who can drive performance, optimize campaigns, and deliver measurable results.


Key Responsibilities:

  • Paid Media: Develop and execute performance marketing strategies across paid media channels (Meta, Google, Amazon, TikTok).
  • AMS: Manage Amazon Marketing Services; including setting up and monitoring campaigns, keyword research, and bid & budget management
  • PPC: Manage and optimize PPC campaigns, including keyword research and bid & budget management.
  • Testing: Conduct A/B testing to continuously improve ad performance and conversion rates.
  • Analytics: Utilize analytics tools to monitor and interpret data to drive decision-making and optimize campaign performance.
  • Reporting: Report on campaign performance, providing insights and recommendations for improvement.
  • Budget: Track and manage ad budget
  • Website Updates: Assist in maintaining and updating website content, ensuring accuracy and optimizing for user experience.
  • Collaboration: Work closely with other marketing team members to ensure marketing strategies align with business goals.
  • Stay Current: Keep up-to-date with the latest digital marketing trends, best practices, and platform updates


Qualifications:

  • At least 5 years of proven experience in performance marketing, with a focus on paid
  • media channels (Meta, Google, Amazon)
  • Strong analytical skills and proficiency in using various platforms (e.g., Google Analytics,
  • Meta Ads Manager, Helium 10, Amazon Advertising Console, Klayvio)
  • Excellent understanding of ecommerce strategies and best practices
  • Ability to interpret data and provide actionable insights
  • Strong project management skills and attention to detail
  • Excellent communication and collaboration skills
  • Ability to work in independently in a fast-paced, dynamic environment


Skills:

  • Strong understanding of digital marketing principles and best practices.
  • Proficiency in using Amazon advertising platforms (Helium10), social media platforms
  • (Meta), email marketing software (), and web analytics tools.
  • Excellent written and verbal communication skills.
  • Strong organizational and time management skills.
  • Ability to work independently and collaboratively within a team environment


Preferred Qualifications:

  • Experience with other digital marketing channels (e.g., SEO, email marketing).
  • Certification in Google Ads, Meta Blueprint, or Amazon Advertising.