Digital Marketing Specialist

1 month ago

New York, United States Orionyx Enginnering LTD Full time

ORIONYX ENGINEERING LTD. is a leading company focused on civil engineering structural engineering architectural services surveying and forensic analysis. Our goal is to provide innovative and accurate engineering solutions that improve infrastructure and promote sustainable development. Backed by a team of skilled professionals dedicated to excellence ORIONYX ENGINEERING LTD. offers a full range of services that uphold the highest quality standards for every project.

This is a remote role strictly for candidates within the United States.

The Digital Marketing Specialist will be responsible for developing implementing tracking and optimizing our digital marketing strategies to drive growth and engagement with key stakeholders. The ideal candidate will have a strong grasp of current marketing tools analytics and content strategies and will work closely with the marketing sales and engineering teams to promote the companys projects services and thought leadership.

Key Responsibilities: 1. Digital Strategy & Campaign Management:
  • Develop and execute comprehensive digital marketing strategies that align with the firms overall business goals.
  • Plan and manage multichannel digital campaigns including search engine marketing (SEM) payperclick (PPC) social media email and content marketing.
  • Manage budget allocation for campaigns optimize ad spending and track return on investment (ROI) for digital initiatives.
  • Collaborate with internal teams (engineering project management and sales) to ensure campaigns reflect the firms unique value propositions.
2. SEO & Website Optimization:
  • Lead search engine optimization (SEO) efforts including keyword research onpage optimization linkbuilding and technical SEO to enhance visibility in search engines.
  • Work with the website team to ensure site performance mobile optimization and user experience (UX) align with SEO best practices and conversion goals.
3. Content Creation & Management:
  • Collaborate with content writers and designers to create highquality content (blogs whitepapers case studies infographics videos) that resonates with technical audiences including engineers and decisionmakers.
  • Oversee and execute content strategies for blogs social media and websites to engage prospective clients and showcase technical expertise.
  • Manage editorial calendars to ensure consistent delivery of content across platforms.
4. Social Media & Community Engagement:
  • Manage the firms social media presence across platforms (LinkedIn Twitter YouTube etc.) engaging with audiences sharing relevant content and responding to inquiries.
  • Create and implement social media campaigns to drive engagement brand awareness and lead generation.
  • Monitor social media trends in the engineering and technology sectors to stay ahead of industry developments.
5. Data Analysis & Reporting:
  • Utilize Google Analytics HubSpot SEMrush or other tools to monitor digital performance track user behavior and optimize campaigns based on datadriven insights.
  • Regularly produce and present performance reports to senior management outlining KPIs performance metrics and strategic recommendations for improvement.
  • Analyze market trends competitor activities and audience preferences to refine the companys digital strategies.
6. Lead Generation & Conversion Optimization:
  • Develop targeted lead generation campaigns to capture highquality leads from the firms target markets (manufacturing infrastructure energy etc.).
  • Optimize landing pages calltoaction (CTA) buttons and forms to improve conversion rates and lead quality.
  • Collaborate with the sales team to ensure smooth lead handoff followup processes and sales funnel optimization.
7. Email Marketing & Automation:
  • Develop and manage email marketing campaigns for newsletters announcements event promotions and nurturing workflows.
  • Build segmented email lists set up automated email sequences and ensure high open rates and engagement levels.
  • Track email performance metrics and continuously test subject lines CTAs and design elements to optimize results.
8. Brand Development:
  • Contribute to brand positioning and messaging for both digital and offline channels.
  • Ensure brand consistency across all digital touchpoints adhering to the companys branding guidelines.
  • Work with the PR team to manage online reputation and expand the firms reach within the engineering community.
Qualifications:
  • Bachelors degree in Marketing Communications Business or a related field. A background in engineering or technical fields is a plus.
  • 3 years of experience in digital marketing preferably within B2B sectors or technical industries (engineering construction manufacturing).
  • Demonstrated experience in managing digital campaigns across multiple channels (SEO SEM social media email marketing).
  • Proficiency with marketing tools and platforms including Google Analytics Google Ads Facebook Ads LinkedIn Campaign Manager SEMrush HubSpot or equivalent.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent content development skills including the ability to write and edit technicallyoriented material.
  • Strong project management skills with attention to detail and deadlines.
  • Ability to work independently in a remote environment and collaborate with crossfunctional teams.
Preferred Skills:
  • Experience in the engineering or technical sector.
  • Familiarity with CRM systems and marketing automation tools (Salesforce Pardot HubSpot).
  • Knowledge of graphic design tools like Adobe Creative Suite or Canva for basic content creation.
  • Understanding of web development basics (HTML/CSS) to collaborate effectively with web designers and developers.
Working Conditions:
  • This is a fully remote position. Occasional travel to company meetings client sites or industry conferences may be required.
  • Flexible working hours with the expectation of overlap with core team hours.
  • Must have reliable internet access and a suitable home office setup.

Job Types: Fulltime

Pay: From $28.50 $35.50 per hour

Schedule: Monday to Friday (8 hours daily)

Expected hours: 40 per week

Benefits:

  • 401(k)
  • Dental insurance
  • Vision insurance
  • Health insurance
  • Life insurance
  • Paid time off

Work Location: Remote



  • 401(k)
  • Dental insurance
  • Vision insurance
  • Health insurance
  • Life insurance
  • Paid time off

Remote Work :

No

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