Marketing Strategist

As part of an industry-leading team, you will help empower results for our clients by delivering innovative and effective solutions within Aon‘s Affinity businesses. This is a hybrid work schedule based out of Fort Washington, PA.

Passionate about the development and execution of digital-first, always-on marketing strategies? Do you revel at the thought of being a core member of the growth marketing team that looks to you for input on shaping the go-to-market success of data-informed customer solutions? If so, this might be the next step in your career.

You will develop omni-channel growth marketing strategies in collaboration with business leaders and marketing channel specialists to attract and retain customers within. You will design, build, launch and optimize always on marketing campaigns that will promote the brand, differentiate our solutions, generate leads, and, ultimately, produce sales and revenue in this growing segment of our business.

What will your day look like?

• Apply your experience in reviewing and fine-tuning marketing, customer acquisition, cultivating and retention strategies in the digital world.
• Collaborate with channel strategists and the Marketing Analytics team to optimize the performance of each marketing channel, including web, social, paid media, email, direct mail, video and others
• Ensure we produce user-centric designs to maintain clear, logical and concise information that invites an attractive ROI using results and reports developed by the Analytics team and interpretation of site traffic, email campaigns, activities, results, and usability to improve visitor experience
• Optimize marketing tactics based on metrics of testing, such as A/B and multi-variate tests, from hypothesis development thru test execution, results analysis and data-driven decision making
• Function as a project manager as you collaborate with 3rd party partners and internal teams, such as IT to create new website templates, launches / relaunches, business requirements, site mapping, navigation structure, imagery, copy direction, testing and tracking - all the good stuff that differentiates us from the competition
• Wear your editing hat as you ensure content is customer-centric, addresses the end-to-end customer journey, optimized for SEO, grammatically correct, compliant with appropriate laws and insurance regulations (e.g. GLBA, HIPAA, CAN-Spam) and consistent with certifications (e.g. Webtrust), and aligned with branding initiatives for our programs or clients
• Effectively communicate and collaborate vision and opinions with teams with varied strengths and communicate complex technical concepts in a easily digestible way

What attributes would help you be successful in this role?

• Ability to develop, execute and optimize a growth marketing strategy that drives acquisition and retention performance on an ongoing and iterative basis and includes:
• Opportunity sizing model
• Funnel targets model
• ROMI model
• Target persona list and definition of each target persona
• Marketecture diagram
• Channel and tactic definition
• Messaging and Positioning Framework
• Content plan
• Leading and lagging metrics definition and targets
• Execution timeline and plan
• Ability to demonstrate effective leadership of a cross-functional team of channel and BU SMEs that optimizes the following modern marketing attitude and behaviors:

Be a servant leader - proactively identify and remove progress blockers for the team as a whole and for individual team members

Be an agile architect - establish the blueprint for customer engagement, but adjust it appropriately as progress is made and more is learned

Be a swiss-army knife - understand all areas of impact needed to make an always-on customer engagement program optimally and play the right role at the right time.

Be a data-driven decision maker - deeply understand the many levers that drive performance and develop the team and program daily through decisions informed by data

Be a steady hand - display comfort with ambiguity and calm under pressure by solving problems, not just identifying them, and leading the team towards progress, not excuses, when challenges are encountered

• A passion for the digital customer experience, where you strive in seeing the best possible approach
• A keen ability to effectively and efficiently manage time and self-direct on projects as well as delivering on operation requests and tasks across various leadership levels and partners
• Project management skills that keep projects on task
• Experience designing, analyzing, leading and/or optimizing digital marketing channels, including websites, mobile experiences, social media, paid media (SEM/PPC, paid social, display, etc.), email, webinars, video, etc.
• Experience with marketing technology, including marketing automation and CRM, with specific experience with Salesforce products preferred
• Experience in Kentico content management system
• Experience with user testing

• 5+ years of experience in a marketing strategy and execution role
• Experience conducting A/B tests for campaigns and driving customer insights a major plus
• Strong understanding of Agile methodologies

• Bachelor‘s degree or equivalent years of industry experience.

In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two ‘Global Wellbeing Days‘ each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we are all for it. We call this Smart Working

Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued. Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.

Aon provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status. People with criminal histories are encouraged to apply.

We welcome applications from all and provide individuals with disabilities with reasonable adjustments to participate in the job application, interview process and to perform essential job functions once onboard. If you would like to learn more about the reasonable accommodations we provide, email

For positions in San Francisco and Los Angeles, we will consider for employment qualified applicants with arrest and conviction record in accordance with local Fair Chance ordinances.

Nothing in this job description restricts management‘s right to assign or reassign duties and responsibilities to this job at any time.

The salary range for this position is $90,000 to $120,000 annually. The actual salary will vary based on applicant‘s education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant‘s geographic location. This position is eligible to participate in one of Aon‘s annual incentive plans to receive an annual discretionary bonus in addition to base salary. The amount of any bonus varies and is subject to the terms and conditions of the applicable incentive plan.

Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including, but not limited to: a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long-term incentive awards at Aon‘s discretion; medical, dental and vision insurance, various types of leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, 15 days of paid vacation per year, paid sick leave as provided under state and local paid sick leave laws, short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance; optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.