Performance Marketing Manager

7 days ago

Salem, United States RoundTechSquare Full time

We are seeking a highly motivated and results-oriented Performance Marketing Manager to join our dynamic marketing team. The ideal candidate will have a proven track record of success in managing and optimizing digital advertising campaigns across multiple platforms, with a strong focus on Meta, Google, Quora, and . The Performance Marketing Manager will play a critical role in driving user acquisition, engagement, and revenue growth through data-driven strategies and creative campaign execution.


Responsibilities:


  • Campaign Planning & Execution: Develop and execute comprehensive performance marketing campaigns across various platforms (Meta, Google, Quora, , etc.) to achieve specific business objectives.
  • Budget Management: Own and manage advertising budgets, ensuring optimal allocation and maximizing return on investment (ROI).
  • Performance Optimization: Continuously monitor and analyze campaign performance, identify areas for improvement, and implement optimizations to improve key metrics (e.g., click-through rate, conversion rate, cost per acquisition).
  • Creative Collaboration: Work closely with creative teams to develop compelling ad copy and visuals that resonate with target audiences and drive action.
  • Landing Page Optimization: Collaborate with web development teams to optimize landing pages for improved conversion rates.
  • Reporting & Analysis: Generate regular reports on campaign performance, highlighting key insights and providing actionable recommendations for future initiatives.
  • Trend & Competitor Analysis: Stay abreast of the latest trends and best practices in performance marketing and monitor competitor activities to identify opportunities and threats.
  • Platform Expertise: Maintain a deep understanding of each advertising platform's unique features, targeting options, and ad formats to leverage their full potential.


Qualifications:

  • Experience: 4+ years of experience in performance marketing, with a proven track record of success in managing and optimizing digital advertising campaigns.
  • Platform Expertise: In-depth knowledge of Meta Ads Manager, Google Ads, Quora Ads, Campaign Manager, and other relevant platforms.
  • Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to effectively collaborate with cross-functional teams.
  • Technical Skills: Proficiency in web analytics tools (e.g., Google Analytics), ad tracking platforms, and other relevant marketing technologies.
  • Education: Bachelor's degree in marketing, business, or a related field.|


Preferred Qualifications:

  • Experience in B2B & B2C marketing.
  • Familiarity with marketing automation platforms.
  • Google Ads or other relevant certifications.


Benefits:

  • Competitive salary and benefits package.
  • Opportunities for professional development and growth.
  • Flexible work environment.
  • Collaborative and supportive team culture.

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