Marketing Manager

5 days ago

Salem, United States Pangolin Full time

Job Title: B2B Marketing Manager


About Pangolin Marketing

Pangolin Marketing is a leading agency specializing in B2B SaaS marketing. We provide comprehensive services through our Brand, Growth, and Creative Studios. Our approach combines storytelling, strategic insights, and data-driven methodologies to help tech brands achieve sustainable growth and market leadership.


Years of experience: 3 years

B2B SaaS Industry


Mandatory Agency Experience

Job Overview

We are seeking an experienced Marketing Manager with 5 years of experience and an MBA to join our Creative Studio. This role requires a strategic thinker with a deep understanding of B2B marketing, exceptional leadership skills, and a track record of successful marketing campaigns.


Key Responsibilities

- Campaign Management: Develop, execute, and optimize integrated marketing campaigns across various channels including digital, social media, email, and events.

- Creative Briefs: Develop and deliver comprehensive creative briefs to guide the creative team in producing high-quality marketing materials.

- Content Marketing: Oversee the creation and distribution of high-quality content, including blogs, whitepapers, case studies, and webinars.

- Market Analysis: Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.

-Inbound Marketing: Develop and manage inbound marketing strategies to attract and convert high-quality leads through SEO, content marketing, and lead nurturing

- Lead Generation: Implement and optimize strategies for lead generation and nurturing to drive customer acquisition and retention.

- Performance Measurement: Track and analyze marketing metrics to evaluate campaign effectiveness and ROI, and adjust strategies as needed.

- Team Collaboration: Work closely with cross-functional teams, including sales, product, and creative, to ensure alignment and achieve business goals.



Key Result Areas (KRAs)

- Campaign Success: Achieve and exceed KPIs such as lead generation, conversion rates, and ROI.

- Brand Visibility: Increase brand awareness and market share through strategic marketing initiatives.



A Day in the Life:

- Morning: Analyze performance metrics, conduct team meetings to discuss ongoing projects, and strategize new marketing initiatives.

- Midday: Collaborate with creative teams to review content, develop creative briefs, meet with clients to present campaign updates and gather feedback.

- Afternoon: Execute marketing strategies, monitor live campaigns, and prepare detailed reports on campaign performance.

- Evening: Conduct market research, refine marketing strategies based on data insights, and update project management tools.


Skills and Qualifications:

- Education: MBA in Marketing or a related field.

- Experience: 3 years in a marketing role, with a focus on B2B SaaS and agency experience preferred.

- Technical Skills: Proficiency in marketing automation platforms, CRM systems, and analytics tools.

- Analytical Skills: Strong data analysis skills to drive insights and strategic decisions.

- Creative Skills: Ability to develop innovative marketing strategies and compelling content.

- Leadership Skills: experience in leading and managing marketing teams.

- Communication Skills: Excellent verbal and written communication skills.

- Resilience and Intelligence: Demonstrated resilience in overcoming challenges and the ability to think smartly and strategically.

- Pro Tools: Familiarity with professional tools and software relevant to marketing, such as Adobe Creative Suite, HubSpot, and Google Analytics.


Good to Have

- Experience with account-based marketing (ABM) and inbound marketing strategies.

- Knowledge of the latest digital marketing trends and technologies.

- Strong project management skills with experience in agile methodologies.

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