Associate Director, HCP Marketing

3 weeks ago

Chicago, Illinois, United States Amgen Full time

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of.

Associate Director, HCP Marketing IgG4-RDLive

What you will do

Lets do this. Lets change the world. In this vital role you will will lead the professional marketing efforts related to the launch of UPLIZNA in IgG4 related disease (IgG4-RD) in the United States, including influencing brand positioning in this new indication, co-creating unbranded and branded messaging and core materials with the Global Marketing team to ensure an aligned global approach, and implementing the brand strategy across all launch tactics. Role will involve significant cross-functional collaboration.

Lead implementation of the brand strategy for professional marketing of UPLIZNA to multiple treating specialties including Rheumatology, Gastroenterology, as well as diagnostic collaborators (e.g., pathology, radiology) through development of highly effective branded and unbranded promotional materials, including sales force tools, media assets and booth displays. Work with cross-functional launch team to prepare the market and product to ensure launch readiness.Lead members of the HCP marketing team to effectively implement unbranded and branded strategies pre-, during and post-launch.Collaborate with the global marketing team to develop core messages and materials which can be localized across targeted launch markets.Demonstrate a comprehensive understanding of the disease state, competitive landscape, and therapeutic management of the new indication.Lead and enhance external relationships with thought leaders, community practitioners, and strategic business partners.Develop understanding of institutional segmentation, create profiling and on-boarding strategy and implementation plans working cross functionally with launch team to understand uptake and prepared launch readiness.Contribute to the development of the annual brand plan with responsibility for defining and implementing key areas within the associated tactical plans. Effectively implement all brand strategies to consistently meet or exceed the brand's business goals.Collaborate with Market Research to develop and implement the market research plan. Maintains an in-depth knowledge of competitive activity and market dynamics that can affect the products development.Leverage brand insights to inform segmentation, channel mix preferences, and targeting of customer segments.Effectively and consistently complete multiple, simultaneous projects and manage resources to ensure deliverables are timely, on budget, and answer business objectives.Manage external partners (ad agency, meeting planners, market researchers & consultants) to ensure integration and consistency of strategies, message and tactics. Negotiate with vendors and drive optimal value for brand. Work closely with contracts, pharmacovigilance, and compliance on Master Services Agreements, work orders, and contractual agreements.Gain feedback on and track marketing program effectiveness and continuously strive to optimize marketing programsContribute to a culture of collaboration, visibility, and patient-centricity within the IgG4-RD launch teamWinWhat we expect of you We are all different, yet we all use our unique contributions to serve patients. Basic Qualifications:Doctorate degree and 3 years experience in commercial roles in the biopharmaceutical industry ORMaster's degree and 7 years of experience in commercial roles in the biopharmaceutical ORBachelor's degree and 9 years of experience in commercial roles in the biopharmaceutical industry ORAssociates degree and 12 years of experience in commercial roles in the biopharmaceutical industry ORHigh school diploma / GED and 14 years of experience in commercial roles in the biopharmaceutical industryIn addition to meeting at least one of the above requirements, you must have a minimum of 3 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources. Your managerial experience may run concurrently with the required technical experience referenced above,Preferred Qualifications:MBA (or equivalent, e.g., PharmD)Experience in pharmaceutical product launch planning and execution strongly preferredExperience in rare disease strongly preferred; severe inflammatory disease, particularly in rheumatology and/or gastroenterologyPrevious experience with infused medicines and understanding of buy and bill dynamics and landscapeExperience working with multiple projects and managing multiple external vendorsRequires approximately 25% travel, including some overnight and weekend commitments.Must have strong planning, project management, communication, and organization skillsStrong interpersonal skills, with demonstrated ability to lead and influence cross-functional teams as well as direct reportsUnderstanding of the principles of brand management, including brand positioning, messaging & overall campaign executionTeam orientation a mustProficient in Microsoft Office SuiteExceptional communications skills and professional, proactive demeanorExcellent written and verbal communication skillsThriveWhat you can expect of us As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being. In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including: Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.A discretionary annual bonus program, or for field sales representatives, a sales-based incentive planStock-based long-term incentivesAward-winning time-off plans and bi-annual company-wide shutdownsFlexible work models, including remote work arrangements, where possibleApply nowfor a career that defies imagination Objects in your future are closer than they appear. Join us. Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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