Director of Event Sales

1 month ago

Arlington, Virginia, United States teamworkonline Full time
MARVELS

Established in 2008, Marvels is a distinguished company that provides exceptional experiences across various industries worldwide. With six core divisions - Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Marvels IQ, we offer a comprehensive data-driven service platform to enhance brands and bring visions to life. Our extensive client portfolio spans professional sports, collegiate, entertainment, attractions, and conventions, showcasing our expertise in delivering extraordinary experiences within the realm of sports and entertainment. Dive into the world of Marvels for unparalleled experiences and innovative solutions.

THE ADVENTURE

Global Adventure is an exciting extension of Marvels' comprehensive platform for success. Our unmatched guest experiences and meticulously planned sales and strategy approaches empower us to stand out. Currently managing over 15 attractions worldwide, we collaborate with top experts in experiential and attraction fields to ensure each concept resonates locally and captivates a diverse audience with its brilliance. From ticketing to special events, food & beverage, and retail operations, Marvels oversees all facets to drive success for our Adventure partners.

HEROES HALL OF FAME

The Heroes Hall of Fame, located in Arlington, Texas, stands as a premier national institution dedicated to honoring the extraordinary service members who have received the highest accolade, the Medal of Honor.

Going beyond a mere war memorial or military museum, the Heroes Hall of Fame offers a profound narrative experience, delving into the remarkable stories of individuals who displayed exceptional courage and selflessness. Encompassing an impressive 100,000 square feet area adjacent to five acres of waterfront in Arlington, Texas, the Hall of Fame features over 31,000 square feet of Exhibition Galleries, alongside dedicated spaces for gatherings, symposiums, memorials, and ceremonies. Additionally, it serves as the headquarters of the National Medal of Honor Griffin Institute, advocating for our nation's core values symbolized by the Medal of Honor. Explore the legacy of heroism at the Heroes Hall of Fame.

THE POSITION

Under the guidance of the General Manager, the Event Sales Director will spearhead the development and implementation of sales strategies specifically tailored for private events to maximize revenue potential. This pivotal role involves recruiting, training, leading, and motivating a team to enhance sales performance. The ideal candidate will possess extensive experience in sales and management, with a knack for analyzing metrics, data, and leveraging insights to drive strategic decisions. The Event Sales Director should excel in public speaking, exhibit strong leadership qualities, and cultivate a positive and energetic sales environment.

KEY RESPONSIBILITIES
  • Lead the event sales department, overseeing managers handling diverse sales functions including private events and catering.
  • Demonstrate expertise in devising and executing sales strategies, campaigns, and programs for private events.
  • Implement ongoing training programs to boost sales team performance and productivity effectively.
  • Actively pursue new business opportunities through sales calls, presentations, industry events, and client engagements.
  • Develop and utilize dashboards and CRM reports to monitor campaign effectiveness and sales team productivity.
  • Collaborate on revenue-generating initiatives with cross-functional teams and support overall sales objectives.
  • Contribute to budget planning and business development efforts.
  • Foster client relationships, uphold the brand image, and ensure adherence to regulatory standards and company policies.
  • Stay informed about market trends, consumer behavior, and adjust marketing strategies accordingly.
  • Enhance pricing models, adjust ticketing strategies, and refine revenue forecasts as needed.
  • Cultivate strong relationships with internal and external stakeholders to drive sales initiatives.
  • Establish protocols for various event procedures and oversee sales software maintenance.
  • Represent the venue during client tours and manage event-related administrative tasks efficiently.
  • Collaborate with the Finance team to manage invoicing and financial transactions accurately.
  • Develop SOPs and training materials for sales team operations.
  • Work with marketing teams to create impactful campaigns and sales strategies.
  • Undertake additional duties and responsibilities as assigned.
REQUIREMENTS

To excel in this role, candidates must demonstrate proficiency in the following areas:
  • At least 7 years of experience in high-volume sales management.
  • Track record of achieving and surpassing sales targets, particularly in private events sector.
  • Bachelor's Degree from a reputable institution.
  • Proven leadership skills in sales environments, encompassing coaching, mentoring, training, and performance evaluation.
  • Strategic thinking, innovation, and collaborative mindset.
  • Strong financial acumen, including analysis, budgeting, and deal structuring.
  • Exceptional communication and interpersonal abilities.
  • Capacity to provide valuable insights to senior management.
  • Effective organizational and multitasking skills.
  • Willingness to work flexible hours as necessary.
  • Proficiency in CRM systems and ticketing platforms.
  • Commitment to safety protocols and regulations.
  • Willingness to travel for business needs.
COMPENSATION

We offer a competitive salary based on experience, along with a comprehensive benefits package that includes medical, dental, vision, life insurance, paid time off, and retirement plans.

WORK ENVIRONMENT

Location: On-site

The physical demands of this position involve sitting, talking, listening, manual dexterity, and management of controls. Additionally, tasks may require reaching, standing, walking, and stooping, with visual acuity and focus adjustments.

Marvels is committed to equal employment opportunities, valuing diversity and inclusivity in all aspects of our operations. Join our team and be a part of creating extraordinary experiences that leave a lasting impact.

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