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Marketing Manager Engagement Marketing, Student

3 months ago

Westerville, Ohio, United States JPMorganChase Full time

Job Description
The Consumer Bank Engagement Marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We partner with cross-functional teams to welcome new customers to Chase and create and grow long-term customer relationships.
As a Marketing Manager Engagement Marketing, Student & Young Adult Vice President on the Engagement Marketing team, you will be responsible for building customer engagement strategies for the Student & Young Adult customer segment, with a focus on improving awareness and utilization of account benefits and deepening customer relationships. You are the right person for this role if you are data-driven and analytical, while also being a creative thinker who is passionate about the customer experience. You should enjoy building something from the ground up that can lead quantifiable business results.
Job Responsibilities:

  • Partner with Marketing, Product, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver business results for the Student & Young Adult customer segment
  • Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle
  • Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
  • Develop test-and-learn agenda by working across a cross-functional team
  • Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Student & Young Adult customer segment
  • Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results
  • Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation

Required qualifications, capabilities, and skills:

  • 4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
  • 7+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience
  • Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
  • Strong analytical, problem solving and planning skills
  • Excels at managing multiple projects simultaneously within tight deadlines
  • Excellent written and verbal presentation skills - especially for C-suite audiences
  • Highly proficient in Microsoft Excel and Power Point
  • People Manager

Preferred qualifications, capabilities, and skills:

  • Financial services industry experience; Student & Young Adultcustomer segment experience is a plus
  • Develops strong partnerships; leads through collaboration; recognized as a team player
  • Proven ability to take initiative, influence others, and achieve results
  • Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.