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Sr. Brand Manager

2 months ago

Minneapolis, Minnesota, United States Dairy Farmers of America Full time

Have you "herd" that DFA Dairy Brands is looking for a passionate, energetic, and innovative individual to join the team? This role, based at our St. Louis Park, MN office will successfully lead strategy and execution of all marketing initiatives for the DFA Dairy Brands value-added milk business. The ideal candidate would make it better with the execution of new products and initiatives, deliver results, serve as a brand ambassador, and collaborate with the mindset that relationships matter – all while keeping things fun.

We are looking for a creative and innovative Marketer ready to grow our value-added milk business as a Sr. Brand Manager. The ideal candidate would have experience working cross functionally, could apply strategic thinking to set a clear path for long term value creation, and have an in-depth understanding and appreciation of market trends, consumer insights, category dynamics, supply chain network, and solutions to technical constraints.

Take the next step in your career and apply today

Core responsibilities include, but are not limited to:

Develop and execute strategies to grow DFA share in value-added milk and milk-based beverage category. Lead all consumer communication strategy and execution for value-added milk brands: Brand Positioning Advertising, Packaging, Consumer Promotions, PR, Digital, Web, Social Media and Shopper Marketing Responsible for the day-to-day management of outside agency partners (Advertising, Packaging, PR, Shopper, Digital). Work closely with Branded ESL Commercial Director to achieve key business objectives. Lead a cross-functional team to effectively manage the business and project execution. Lead the annual business review and AOP marketing plan development. Maximize the portfolio and initiatives to achieve short-term and long-term sales, shares, and profit objectives. Utilize syndicated data, as well as consumer and shopper insights to refine business, portfolio and communication strategy. Partner with National Accounts Sales team to identify growth opportunities with key channels including Traditional Grocery, Mass, Club, C-store, and Food Service.