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Senior SMB Marketing Manager

3 months ago

Denver, Colorado, United States Checkr Full time

About Checkr
Checkr builds people infrastructure for the future of work. And we believe everyone should have a fair chance to work. That's why we've designed a faster—and fairer—way to screen job seekers. Established in 2014 and valued at $5B, Checkr puts modern technology powered by machine learning in the hands of hiring teams, helping thousands of companies like Uber, Instacart, Netflix, Compass Group, and Adecco to hire great new people with an experience that's fast, smooth, and safe.

A career at Checkr means collaborating with brilliant minds, disrupting an industry, and opening channels of employment to often overlooked candidates. Checkr has been recognized as one of BuiltIn's 2023 Best Places to Work in the US and is a Y Combinator 2023 Breakthrough Company and Top Company by Valuation.


Checkr is looking for a Senior SMB Marketing Manager. This role will be part of the Growth Marketing team, reporting to the Vice President, Growth Marketing. The Senior SMB Marketing Manager will be responsible for driving growth (leads, activation and revenue) through our HR tech partners with built-in Checkr integrations and accelerating SMB expansion by launching new one-to-many avenues for acquisition, such as associations and franchises. In this role, you will partner closely with Business Development, Product, Product Marketing and Revenue Operations to scale our SMB business, activate new audiences, and unlock new sources of revenue.

Responsibilities:

  • Own acquisition, conversion and revenue goals for integration (channel) partners, as well as association and franchise marketing programs
  • Define and execute integrated marketing plans to accelerate self-serve acquisition, conversion and revenue through our top tier channel partners.
  • Identify new one-to-many channels that will allow us to reach new & sizable SMB audiences, and then define and execute tech-touch programs that will successfully convert them to Checkr products.
  • Work in close partnership with BD and Sales teams to sign up and launch new association, franchise and channel partners, and deepen our relationships with and value from existing partners
  • Partner with cross-functional Growth and GTM teammates to create a seamless end-to-end experience that delights our channel customers and encourages them to take action
  • Define, track and measure your program KPIs, identifying where we can improve performance and then execute A/B test plans and optimizations to address these opportunities.

What you bring:

  • 8+ years of experience developing and managing marketing strategies & programs that were successful in scaling acquisition, conversion and revenue through tech-touch motions. Experience marketing to SMBs is strongly preferred
  • Demonstrated success in building investment cases and securing funding for new marketing programs
  • An entrepreneurial mindset and experience launching new businesses, marketing channels or programs that have delivered scaled results under your leadership. Ideal, but not required: experience in launching association and franchise marketing programs
  • Recognized as strong team collaborator, and track record of influencing cross-functional and partner support for your recommendations
  • A customer-centric mindset, always seeking ways to improve the customer experience.
  • Intellectual curiosity, creative thinking, a passion for problem solving and an A/B testing mindset
  • Excellent written and verbal skills, especially in crafting communications that convince/persuade customers to engage and take action
  • Well-versed in email, digital marketing and user experience best practices and ability to translate this experience into strong, actionable recommendations
  • Ability to thrive in fast-paced work environment and track record driving results with minimal supervision
  • Hands-on experience with GTM & digital marketing tools, such as Salesforce, Marketo, Google Analytics, Looker

What you get:

  • A fast-paced and collaborative environment
  • Learning and development allowance
  • Competitive compensation and opportunity for advancement
  • 100% medical, dental, and vision coverage
  • Up to 25K reimbursement for fertility, adoption, and parental planning services
  • Flexible PTO policy
  • Monthly wellness stipend, home office stipend

At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.

One of Checkr's core values is Transparency. To live by that value, we've made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

The base salary range for this role is $161,147 to $218,023 in Denver, CO.

Equal Employment Opportunities at Checkr

Checkr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.

Checkr also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Checkr's commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws, including the San Francisco's Fair Chance Ordinance.