Website Marketing Manager

Website Marketing Manager (Website Administrator)

Remote-US

Who we are

Are you passionate about innovating at the intersection of technology and personal security? At Pindrop, we recognize that the human voice is a unique personal identifier, increasingly susceptible to sophisticated fraud, including the threat of deepfakes. We're leading the way in developing cutting-edge authentication, fraud prevention, and deepfake detection. Our mission is to provide seamless and secure digital experiences, safeguarding the most personal aspect of our identity: our voice. Here, you'll be part of a team driven by values of Innovation, Customer Advocacy, Excellence, and Impact. We're not just creating a safer digital landscape by fortifying trust and integrity with those we serve, we're also building a dynamic, supportive workplace where your contributions make a real difference.

Headquartered in Atlanta, GA, Pindrop is backed by world-class investors such as Andreessen-Horowitz, IVP, and CapitalG.

What you'll do

Website Management:

• Maintain and update the company website, ensuring content is current and relevant.
• Manage and optimize the website using WordPress, including guiding the build of a new custom theme and managing plug-ins.
• Implement and manage basic front-end development tasks, such as updating HTML, CSS, and JavaScript.

Tracking and Reporting:

• Manage and optimize website tracking and reporting using platforms like Pardot and Salesforce.
• Track and report on downloaded content, form submissions, and other lead generation activities.
• Develop a reporting system to extract actionable insights and lead projects based on these suggestions.

SEO and Performance Analysis:

• Work closely with our SEO agency to ensure best practices and advanced techniques are applied, including strategies to improve organic search rankings and drive traffic.
• Monitor and analyze website performance using tools like Google Analytics, SEMrush, or Moz.

A/B Testing and Optimization:

• Lead A/B testing using FullStory to analyze user behavior and website performance.
• Use findings from A/B testing to guide and optimize more effective marketing campaigns and website improvements.
• Build out FullStory for eye mapping and reporting to gather actionable insights.

Creative Marketing Strategies:

• Utilize creative, out-of-the-box thinking to implement innovative marketing strategies on the website to increase website conversions.
• Employ interactive and engaging tactics, such as those used by platforms like Dryft, including gamification, personalized content, and dynamic web elements to enhance user experience, drive engagement, and retain visitors.

Who you are

• You are a self-starter and proactive problem solver.
• You are detail oriented and understand the importance of accuracy
• You are collaborative, receive feedback well, and also operate with autonomy
• You are resilient in the face of challenges, change, and ambiguity
• You are optimistic and believe that you can make a problem into a solution
• You are resourceful, excited to uncover innovative solutions and teach yourself something new when needed
• You take accountability, do the things you say you'll do, under-promise and over-deliver
• You are nimble and adaptable when priorities change and continue to see the "forest through the trees"

Your skill-set:

Must Haves:

• Bachelor's degree in marketing or related field, or equivalent experience required
• 5-10 years of experience in relevant digital marketing roles

Technical Proficiency:

• Basic skills in HTML, CSS, and JavaScript.
• Extensive experience with WordPress, including custom themes and plugins.
• Experience with marketing automation platforms like Pardot and CRM systems like Salesforce.

Analytical and Reporting Skills:

• Ability to monitor and analyze website performance using tools like Google Analytics, SEMrush, or Moz.
• Expertise in building reporting systems to extract actionable insights and lead projects based on these findings.
• Proven ability to develop and implement SEO strategies.

Creative and Strategic Thinking:

• Ability to implement innovative marketing strategies and lead A/B testing using tools like FullStory.
• Skilled in employing gamification, personalized content, and dynamic web elements to enhance user experience and drive engagement.
• Experience managing and optimizing website tracking and reporting to drive demand generation.

Nice to Haves:

Advanced Marketing Skills:

• Familiarity with tracking and reporting on downloaded content and lead generation activities.
• Ability to research and present new ideas for improving lead generation and website conversions.

Project Management:

• Strong project management skills, including managing contract developers and collaborating with cross-functional teams.
• Experience working closely with an SEO agency to ensure best practices and advanced techniques are applied.

Innovative Solutions:

• Experience with FullStory for eye mapping and reporting.
• Creative, out-of-the-box thinker for increasing website conversions.

What's in it for you:

As a Pindropper, you join a rapidly growing company making technology more human with the power of voice. You will work alongside some of the best and brightest. We're a passionate group committed to excellence - but that doesn't stop us from enjoying the journey as a team with chess and poker tournaments, catered lunches and happy hours, wellness programming, and more. Because we take our jobs seriously, we add in time for rest with Unlimited PTO, Focus Thursday, and Company-wide Rest Days.

Within 30 days you'll:

• Complete company and team onboarding
• Begin to support the complete website refresh design and development, ensuring alignment with the latest UX/UI best practices.
• Work with our SEO agency to refine and implement our SEO strategy, driving increased organic traffic and improving search rankings.
• Start building out FullStory for eye mapping and user behavior analysis, setting the foundation for innovative marketing strategies.

Within 60 days you'll:

• Build and implement website content performance reporting in collaboration with RevOps, email marketing and content marketing, including refining our UTM reporting system using WordPress, Pardot, and Salesforce.
• Implement initial A/B tests using FullStory and start gathering data for actionable insights.
• Manage the contract developer, ensuring their work aligns with our overall web strategy and objectives.

Within 90 days you'll:

• Refine and optimize the UTM reporting system for enhanced tracking and analysis, then collaborate with the Content Marketing Writer to improve SEO and website conversion based on these reports, and build a long-term plan for ongoing improvements.
• Present actionable insights from FullStory data and propose improvement projects based on these findings.
• Research and present new ideas that the company hasn't implemented yet to improve lead generation and website conversions

What we offer

As a part of Pindrop, you'll have a direct impact on our growing list of products and the future of security in the voice-driven economy. We hire great people and take care of them. Here's a snapshot of the benefits we offer:

• Competitive compensation, including equity for all employees
• Unlimited Paid Time Off (PTO)
• 4 company-wide rest days in 2024 where the entire company rests and recharges
• Generous health and welfare plans to choose from - including one employer-paid "employee-only" plan
• Best-in-class Health Savings Account (HSA) employer contribution
• Affordable vision and dental plans for you and your family
• Employer-provided life and disability coverage with additional supplemental options
• Paid Parental Leave - Equal for all parents, including birth, adoptive & foster parents
  • One year of diaper delivery for your newest addition to the family It's our way of welcoming new Pindroplets to the family
• Identity protection through Norton LifeLock
• Remote-first culture with opportunities for in-person team events
• Recurring monthly home office allowance
• When we need a break, we keep it fun with happy hours, ping pong and foosball, drinks and snacks, and monthly massages
• Remote and in-person team activities (think cheese tastings, chess tournaments, talent shows, murder mysteries, and more)
• Company holidays
• Annual professional development and learning benefit
• Pick your own Apple MacBook Pro
• Retirement plan with competitive 401(k) match
• Wellness Program including Employee Assistance Program, 24/7 Telemedicine

What we live by

At Pindrop, our Core Values are fundamental beliefs at the center of all we do. They are our guiding principles that dictate our actions and behaviors. Our Values are deeply embedded into our culture in big and small ways and even help us decide right from wrong when the path forward is unclear. At Pindrop, we believe in taking accountability to make decisions and act in a way that reflects who we are. We truly believe making decisions and acting with our Core Values in mind will help us to achieve our goals and keep Pindrop a great place to work:

• Audaciously Innovate - We continue to change the world, and the way people safely engage and interact with technology. As first principle thinkers, we challenge standards, take risks and learn from our mistakes in order to make positive change and continuous improvement. We believe nothing is impossible.
• Evangelical Customers for Life - We delight, inspire and empower customers from day one and for life. We create a partnership and experience that results in a shared passion. We are champions for our customers, and our customers become our champions, creating a universal commitment to one another.
• Execution Excellence - We do what we say and say what we do. We are accountable for making the tough decisions and necessary tradeoffs to deliver quality and effective solutions on time.
• Win as a Company - Every time we win, we win as a company. Every time we lose, we lose as a company. We break down silos, support one another, embrace diversity and celebrate our successes. We are better together.
• Make a Difference - Every day we have the opportunity to make a positive impact. We operate with dedication, passion, and uncompromising integrity, creating a safer, more secure world.

Not sure if this is you?

We want a diverse, global team, with a broad range of experience and perspectives. If this job sounds great, but you're not sure if you qualify, apply anyway We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.

Pindrop is an Equal Opportunity Employer

Here at Pindrop, it is our mission to create and maintain a diverse and inclusive work environment. As an equal opportunity employer, all qualified applicants receive consideration for employment without regard to race, color, age, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetic information, disability, marital and/or veteran status.

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