Current jobs related to Director, Lifecycle Marketing - Charlotte, North Carolina - TIAA

  • Customer Lifecycle Strategist

    1 day ago

    Charlotte, North Carolina, United States Brightspeed Full time

    {"h1": "Customer Lifecycle Manager", "p": "At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South. Our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more...

  • Relationship Lifecycle Marketing Lead

    3 weeks ago

    Charlotte, North Carolina, United States Truist Full time

    Job DescriptionAbout the RoleWe are seeking a seasoned Marketing Lead to join our Digital Sales and Performance Marketing team at Truist. As a Relationship Lifecycle Marketing Lead, you will be responsible for developing cross-channel experiences that match clients to product solutions based on their relationship lifecycle stage.Key ResponsibilitiesDevelop...

  • Marketing Director

    6 days ago

    Charlotte, North Carolina, United States Armstrong McGuire Full time

    About the RoleWe are seeking a highly skilled and experienced Marketing Director to join our team at Armstrong McGuire. As a key member of our leadership team, you will be responsible for developing and executing marketing strategies that drive business growth and enhance our brand reputation.Key ResponsibilitiesDevelop and implement comprehensive marketing...

  • Marketing Director

    17 hours ago

    Charlotte, North Carolina, United States Search Solution Group Full time

    Job Title: Marketing DirectorAs a Marketing Director at Search Solution Group, you will lead and manage the day-to-day marketing activities of our nationally branded company, focusing on maximizing profitability and building long-term customer relationships. Your primary goal will be to develop and implement marketing strategies to secure new corporate...

  • Marketing Director

    4 weeks ago

    Charlotte, North Carolina, United States Call Dad AC and Heating Full time

    Call Dad AC and Heating is a rapidly growing HVAC company with a unique approach to customer service. We believe in building lasting relationships based on trust, transparency, and a commitment to exceeding expectations. We're seeking a talented and driven Marketing Director to lead our marketing efforts and contribute to our continued success. You will play...

  • Marketing Director

    2 weeks ago

    Charlotte, North Carolina, United States Progressive AE Full time

    Marketing and Communications Director **About the Role** We are seeking a highly skilled Marketing and Communications Director to join our team at Progressive Companies. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive marketing strategy that aligns with our company's goals and...

  • Marketing Director

    2 weeks ago

    Charlotte, North Carolina, United States Call Dad AC and Heating Full time

    About the RoleWe are seeking a highly skilled and experienced Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our company's vision and goals.Key ResponsibilitiesMarketing Strategy Development:...

  • Director of Marketing and Communications

    3 weeks ago

    Charlotte, North Carolina, United States Armstrong McGuire Full time

    Job DescriptionAbout the Role:Aldersgate, a non-profit Continuing Care Senior Living Community, is seeking a highly skilled Director of Marketing and Communications to play a critical role in sharing the Aldersgate mission to celebrate and respect the value of each individual within an inclusive and vibrant community.Key Responsibilities:Marketing and...

  • Marketing Director

    7 days ago

    Charlotte, North Carolina, United States Catapult Full time

    About CatapultCatapult is a leading engineering firm that has established itself as a trusted partner in the federal/military, municipal/local government, and healthcare markets. With a strong presence in the industry, we have designed projects ranging from $75,000 to $1B, utilizing the latest technology and innovations in engineering.Our company culture is...

  • Market Sales Director

    3 weeks ago

    Charlotte, North Carolina, United States Bimbo Bakeries Full time

    Job DescriptionJob Title: Market Sales DirectorJob Summary:We are seeking a highly motivated and experienced Market Sales Director to join our team at Bimbo Bakeries USA. As a Market Sales Director, you will be responsible for leading the execution of Direct Store Delivery Excellence (DSDE) best practices in the market to achieve sales objectives and grow...

  • Marketing Director

    3 weeks ago

    Charlotte, North Carolina, United States BNI Full time

    About BNIBNI is a leading business networking organization that helps entrepreneurs and business leaders connect and grow their businesses. With a strong focus on building relationships and driving commerce, BNI provides a unique platform for members to share knowledge, resources, and expertise.Job SummaryWe are seeking a highly skilled and experienced...

  • Digital Marketing Director

    14 hours ago

    Charlotte, North Carolina, United States Excel Medical Full time

    Job Title: Director of Digital MarketingExcel Medical is a pioneering telehealth company specializing in Hormone Replacement Therapy for men and women. We pride ourselves on our evidence-based approach that delivers life-improving results to our patients.Job Overview:We are seeking an experienced Director of Digital Marketing to develop, implement, and...

  • Senior Marketing Director

    3 days ago

    Charlotte, North Carolina, United States Discovery Senior Living Full time

    Job Title: Senior Marketing DirectorDiscovery Senior Living is seeking a highly skilled Senior Marketing Director to lead our marketing efforts in the Eastern US. As a key member of our team, you will be responsible for developing and executing marketing strategies to drive lead generation and conversion.Key Responsibilities:Collaborate with DSL Marketing...

  • Marketing Director

    9 hours ago

    Charlotte, North Carolina, United States Royal Change Full time

    About Royal ChangeRoyal Change is a dynamic digital fitness, nutrition, and apparel company led by Sydney and Dustin Houdyshell. We are one of the world's most recognized fitness media brands, producing thousands of workouts, building a global membership community, and launching a successful apparel line.Why Work with Us?We are passionate about empowering...

  • Digital Experience Director

    17 hours ago

    Charlotte, North Carolina, United States Red Ventures Full time

    Director, Consumer ExperienceWe are seeking a seasoned leader to join our team as a Director, Consumer Experience. This role will be responsible for leading the vision of our website and products, driving user experience, and developing informed points of view to measure the success of our site strategy.Key Responsibilities:Lead a team of analysts and...

  • Director of Growth Marketing

    18 hours ago

    Charlotte, North Carolina, United States Veralto Full time

    About the RoleThe Director of Growth Marketing will be responsible for developing and executing a comprehensive growth marketing strategy to drive business growth and customer acquisition. This role will lead a team of marketing professionals and collaborate with cross-functional teams to identify and capitalize on new opportunities.Key...

  • Director of Marketing Strategy

    1 week ago

    Charlotte, North Carolina, United States Ascensus Full time

    Job SummaryThe Director of Marketing Strategy will play a pivotal role in shaping our marketing strategy, establishing our brand presence, and driving the success of our ABLE savings plans in the market. This role requires a strong ownership mentality, autonomous management of outreach and messaging strategies, and regular interactions with clients, division...

  • Regional Director of Sales and Marketing

    3 weeks ago

    Charlotte, North Carolina, United States Bluegreen Vacations Full time

    About the RoleWe are seeking a highly experienced and results-driven Regional Director of Retail Marketing to lead our Southeast markets. As a key member of our leadership team, you will be responsible for driving business growth, developing and executing strategic plans, and building a high-performing team.Key ResponsibilitiesDevelop and execute business...

  • Experiential Marketing Director

    2 weeks ago

    Charlotte, North Carolina, United States Octagon Internal Full time

    About the RoleWe are seeking a highly skilled Experiential Director to join our team at Octagon Internal. As a key member of our experiential marketing team, you will be responsible for planning and executing world-class event and experiential marketing programs.Key ResponsibilitiesWork closely with the Vice President, Client Services to develop and...

  • Marketing Director

    1 day ago

    Charlotte, North Carolina, United States Kanna CBD Full time

    About Kanna CBDWe are a leading company in the Hemp industry, committed to delivering high-quality products and exceptional customer experiences. Our mission is to revolutionize the way people perceive and use hemp/cannabis by combining innovation, education, and community engagement.Job OverviewThe Kanna CBD Marketing Director will be responsible for...

Director, Lifecycle Marketing

4 months ago

Charlotte, North Carolina, United States TIAA Full time
Client Marketing
The Client Marketing role is responsible for the execution of strategic campaigns and marketing initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute multi-faceted campaign deliverables that deliver high-quality leads to the sales organization.

Key Responsibilities and Duties
  • Executes Go-To-Market plan strategy, including developing campaigns and executing deliverables.
  • Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
  • Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
  • Owns campaign planning, development and execution in partnership with Sales and functional marketing team members.
  • Manages and helps develop departmental measurements and KPIs based on overall business goals.
  • Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.
Educational Requirements
  • University (Degree) Preferred
Work Experience
  • 5+ Years Required; 7+ Years Preferred
Physical Requirements
  • Physical Requirements: Sedentary Work
Career Level
8IC

Required Qualifications:

  • 5+ years marketing experience in the financial services industry, specifically retirement services

Preferred Qualifications:

  • 7+ years marketing experience in the financial services industry, specifically retirement services
  • Previous experience driving B2B Lifecycle and Always On marketing campaigns
  • Previous experience working with Plan Sponsors and Consultants
  • Previous experience collaborating enterprise-wide and leading development of marketing communications, campaigns and programs that drive client awareness, engagement, and growth
  • Ability to establish and facilitate effective cross-functional relationships across your peer group
  • Demonstrated experience with intellectual curiosity, analytical mindset, innovative thinking, and storytelling

#LI-KD2

Related SkillsAudience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management

Anticipated Posting End Date:

Base Pay Range: $99,400/yr. - $160,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

_____________________________________________________________________________________________________

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone:

Email:

Privacy Notices

For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.

For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.

For Applicants of Nuveen residing in Europe and APAC, please click here.

For Applicants of Greenwood residing in Brazil (English), click here.

For Applicants of Greenwood residing in Brazil (Portuguese), click here.

For Applicants of Westchester residing in Brazil (English), click here.

For Applicants of Westchester residing in Brazil (Portuguese), click here.