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Market Research Manager

3 months ago

Menlo Park, California, United States Stanford Health Care Full time

If you're ready to be part of our legacy of hope and innovation, we encourage you to take the first step and explore our current job openings. Your best is waiting to be discovered.

Day - 08 Hour (United States of America)

This is a Stanford Health Care job.

A Brief Overview
The Market Research Manager will be responsible for developing, coordinating, and executing market research initiatives across consumer and physician audiences to provide insights for marketing efforts that support Stanford Medicine, Stanford Health Care, service lines and business units. This role will need to use qualitative and quantitative research methodologies and work with research vendors to analyze, interpret and communicate findings broadly to the marketing department and more specifically to cross-functional project teams. The successful candidate should demonstrate strong analytics, customer insight expertise, business acumen and communication skills. The Market Research Manager will work cross-functionally with marketing strategy, client engagement, data analytics, creative/content teams, and external research partners.

Locations
Stanford Health Care

What you will do

  • Lead primary and secondary research initiatives to understand audience perceptions and behaviors and serve as subject-matter expert for audience trends, insights and research methods.
  • Synthesize data from a variety of sources into digestible and useful reports to be distributed cross-functionally, identifying and presenting key strategic implications and recommendations.
  • Analyze category and competitive dynamics and identify SHC's strengths, weaknesses, opportunities, threats (SWOT).
  • Inspire audience-centric best practices across internal teams including facilitating workshops when necessary to create deeper learning.
  • Development market segmentation framework and conduct analysis.
  • Manage testing for creative/message effectiveness working with cross functional teams and external vendors.
  • Contribute to campaign/channel specific testing strategies.
  • Manage research platforms and external vendors.
  • Develop a research roadmap for audience insight generation, category research and other insight gathering opportunities for the organization.


Education Qualifications

  • Bachelor's degree or equivalent from an accredited college or university in business, business analytics, marketing, social sciences, statistics or related field.


Experience Qualifications

  • Experience conducting quantitative and qualitative primary and secondary market research.


Required Knowledge, Skills and Abilities

  • Strong business acumen, curiosity and innovative thinker
  • Ability to prioritize and execute tasks in a fast-paced environment
  • Ability to design and recommend research approaches based on business needs and resource limitations
  • Experience with a broad array of primary research programs, including brand, advertising & positioning studies, awareness & usage, segmentation, thought leadership and customer experience research
  • Experience writing questionnaires, sampling strategies, research design, and analysis & interpretation
  • Understanding of available syndicated research tools and analytics solutions
  • Strong ability to extract meaning from data and convey in simple terms
  • Experience working within, structuring, and distilling large data sets
  • Excellent oral and written communication skills
  • Exceptionally self-motivated and directed
  • Experience with different market research tools and platforms (e.g., Qualtrics, Q, SPSS, etc.)


Physical Demands and Work Conditions

Physical Demands

  • Seldom (please list each item under Comments). Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
    Mobility sufficient for walking and climbing stairs, and moderate lifting lbs) may be required. No special physical demands are required to perform the work.

    • The working conditions outlines the environment in which the employee will typically work.
    Work is performed in a typical office environment with standard equipment and

Blood Borne Pathogens

  • Category III - Tasks that involve NO exposure to blood, body fluids or tissues, and Category I tasks that are not a condition of employment


These principles apply to ALL employees:

SHC Commitment to Providing an Exceptional Patient & Family Experience

Stanford Health Care sets a high standard for delivering value and an exceptional experience for our patients and families. Candidates for employment and existing employees must adopt and execute C-I-CARE standards for all of patients, families and towards each other. C-I-CARE is the foundation of Stanford's patient-experience and represents a framework for patient-centered interactions. Simply put, we do what it takes to enable and empower patients and families to focus on health, healing and recovery.

You will do this by executing against our three experience pillars, from the patient and family's perspective:

  • Know Me: Anticipate my needs and status to deliver effective care
  • Show Me the Way: Guide and prompt my actions to arrive at better outcomes and better health
  • Coordinate for Me: Own the complexity of my care through coordination

Equal Opportunity Employer Stanford Health Care (SHC) strongly values diversity and is committed to equal opportunity and non-discrimination in all of its policies and practices, including the area of employment. Accordingly, SHC does not discriminate against any person on the basis of race, color, sex, sexual orientation or gender identity and/or expression, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability, or the perception of any of the above. People of all genders, members of all racial and ethnic groups, people with disabilities, and veterans are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements.

Base Pay Scale: Generally starting at $ $71.77 per hour

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training. This pay scale is not a promise of a particular wage.