Growth Lead

2 months ago

New York, New York, United States Firstbase Full time
About the role

Firstbase is looking for a passionate, experienced leader to build and grow a team dedicated to user acquisition and growth. You will lead our paid marketing strategy and execution, organic efforts (content, social), product marketing, and other marketing functions.


What's

Firstbase is building an all-in-one Company OS to help define how founders across the globe launch, manage, and grow their businesses.

More than ten thousand founders from over a hundred countries have used our incorporation product, Firstbase Start, to launch their startups. For many founders, "" has become what they type into their address bars when considering incorporating a business.

We are backed by Y Combinator & our team, investors, and advisors include people from Apple, Gusto, Carta, Wise, Plaid, and many other great companies.

Why you should join

Firstbase is much more than just incorporation. Our team is dedicated to building products & solving some of the startups' most complex problems, with a particular focus on:

Democratizing access to financial infrastructure

Automating tasks, every founder faces when running a business

Making tools and resources more accessible to everyone, everywhere

Building integrated solutions for founders and removing friction

Delivering opportunities to traditionally overlooked founders and companies

Democratizing access to knowledge

Join us on a mission to help more companies succeed
Who are we looking for

We are looking for risk-takers with diverse experience who can provide fearless feedback.

You will have the following duties
Identify and launch long-term strategic initiatives that will deliver growth.

Promote Firstbase as a leader in entity formation and company management.

Partner with the business operations team to drive demand forecasting and planning across the entire marketing team

Partner with Business Development and Sales to scale channel partnerships, product partnerships, and venture partnerships

Improve analytics and data tracking across the marketing organization constantly; deliver a consistent and straightforward weekly analytics framework to the leadership team.

Attract, retain, and grow a high-performing team.

Guide A/B creative tests on campaigns online and offline to identify what works best

Test new channels, platforms, tools, and systems to see what works

Oversee paid media strategy & content initiatives to drive KPIs

You should meet the following requirements
5+ years in sales & partnerships leadership (overseeing an entire sales org or Product partnerships) in a growth-stage multi-product company or platform (b2b or b2c)

Track record of finding unusual and unconventional ways to approach customer acquisition

Track record of scaling the sales department headcount quickly with a high success rate

Experience with partner management platforms

Highly skilled in PPC campaign management

Success in developing and launching highly successful outbound strategies

Extensive experience in implementing and scaling analytics tools and A/B testing tools

Strong interest in startups

High-energy personality

You stand out from the crowd if
You have a Growth background and experience working in product partnerships, venture partnerships, & owning a sales quota.

You are an excellent writer with a strong feel for messaging that works and converts.

Some perks you might enjoy
Competitive salary and equity: We lean on some of the best market data to offer the most competitive compensation.

Hybrid work environment: From our office in New York City , optimizing collaboration while providing flexibility to team members.

21 days of PTO + birthday off: We offer flexibility to allow people to relax and recharge whenever they need to.

Build your ideal work setup: We understand how your work is extremely important, so we provide a stipend to help you set yourself up for success at Firstbase.

Health benefits: Firstbase offers health insurance reimbursements to both US and international employees.

Learning and development: We provide a stipend and resources to help people grow and develop in their careers.

Amazing annual bonus: Every team at Firstbase has a bonus structure that usually accounts for 10% of OTE.

If you think you're unqualified or don't meet all the requirements for this role, we encourage you to still apply. We celebrate diverse candidates, adjacent experiences, and simply put, good people who want to build great things. If that's you, then we'd love to meet.

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