Promotions Manager
3 weeks ago
DescriptionJob Overview
The Manager develops, coordinates, organizes, and ensures successful completion of promotions and promotional advertising for their assigned WCH property.
PurposeOur genuine engagement and positive energy provide guests an escape from their routine into our exciting fantasy world of fun, chance, and possibility, where everyone feels a sense of belonging and importance.
Value SystemOur enthusiastic commitment to our purpose inspires and empowers us to do everything right, have fun, and be the best. We will be recognized fairly, elevating our levels of personal accountability, and focus on our customer. The resulting creation of wealth will grow opportunities for all.
Duties And ResponsibilitiesCreates, implements and executes promotions (immediate, short and long range) to ensure growth in player profitability and overall brand engagement while retaining existing customers and acquiring new customersDesigns and executes promotions for the Casinos that drives play, trips, time on device, increased brand engagement and hotel occupancy (where applicable)
Develops canned instantaneous promotions with collateral support via all media/communication options that can be implemented immediately; Communicates and works with other departments to determine criteria/standard procedures for instantaneous promotions usage
Ensures that promotions are creative, bring energy to the property, and adhere to Gaming Commission regulations and/or other state requirements based on region
Creates and implements promotions that are tailored to online and on property (OLOP) company initiatives
Evaluates reports and measurements of promotions to ensure they meet or exceed expectations of play, trips, time on device, increased brand engagement and hotel occupancy (where applicable)
Maintains an ongoing schedule of promotions as outlined in the property marketing plan
Prepares financial pro forma projections of expected profitability for proposed promotions and reviews the results of past promotions and events; Makes recommendations for the feasibility of repeating or modifying those promotions
Develops theme, format and budget specifications for all promotions
Coordinates and acts as master of ceremonies for promotions and special events related to the casino
Coordinates all décor requirements for promotions
Determines staffing needs and ensures proper work schedules necessary to implement promotions
Ensures public awareness of events
Directs, oversees, and assists the Corporate Director of Promotions, Property and Corporate leadership with planning of promotions, entertainment and other marketing projects as assigned
Distributes promotional materials online, throughout casino, and local area as needed
Completes required paperwork and reporting for promotion winners including winners' releases and IRS 1099 forms
Handles special assignments from the Corporate Director of Promotions, Chief Marketing Officer, and Property Leadership
Communicates all events and information related to the events to operating departments to ensure timely coordination of all promotions and assures that appropriate personnel are equipped to address customer concerns
Establishes an effective working relationship with all operating departments
Other duties and responsibilities as assigned
Job Requirements: (please ensure you meet the listed requirements prior to applying) Bachelor's Degree in Marketing, Public Relations or Related Field AND two (2) years supervisory or management experience in Marketing– requiredOR Four (4) years' experience in a Management position in Marketing– required
OR Three (3) years' experience in a Supervisory position with Wind Creek Hospitality– required
Two (2) years' experience with planning and/or execution of promotions and special events - required
Five (5) years' Marketing, IT, or Customer Engagement experience in a major casino or resort environment (property or organization with revenues larger than $250 million per year) with a proven track record of increased revenues– required
Experienced and proficient user in Microsoft Excel; a skills test will be administered and candidate must achieve at least 70% skills pass rate– required
Excellent verbal and written communication skills; English and Spanish fluency– preferred
Experience in Commercial Gaming (preferred)
Must pass an interview panel regarding communication skills, guest services skills, and obvious demonstration of a naturally outgoing, friendly, helpful personality and positive attitude (job audition will be required)
Must have strong leadership, organizational, communication, human relations, and decision-making skills.
Must be organized and detail oriented
Must successfully pass job interview, including a guest service audition
Exceptional service attitude
Superior people skills
Must have public speaking experience
Self-starter with a strong sense of urgency in tackling challenges
High level of professionalism
Ability to work calmly in difficult, high-pressure and high-stress situations
Must be able and willing to work a flexible schedule, to include evenings, weekends and holidays
Possess a valid state-issued driver's license
Willing to travel and participate in training as recommended or required
Must have an Occupational License (or the ability to obtain and maintain a license) pursuant to the Illinois Gaming Act and remain in good standing with the Illinois Gaming Board as a requirement for this position
Online applications are accepted at For internal employees please submit your Internal Job Posting Form to your property's Human Resources office.
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Source: Hospitality Online
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