Digital Marketing Manager
3 weeks ago
About the Role:
Kemin Industries is seeking a highly skilled Digital Marketing Manager to lead the development and implementation of our digital marketing strategy.
The successful candidate will be responsible for managing our digital web properties built on the Adobe Experience Manager (AEM) platform, including coordinating with Marketing leadership, global business unit team members, and IT to establish and prioritize digital marketing enhancement pipeline.
Key Responsibilities:
- Develop and deliver presentations to keep leadership updated on digital marketing best practices and initiatives.
- Create and provide input to reports that track and measure key performance indicators.
- Maintain and publish project activity progress and status.
- Manage and guide digital marketing change management and initiatives related to continuous improvement.
- Oversight for implementing and standardizing Marketing Automation platform and practices across the organization to align with best-in-class industry standards.
- Advocate for intelligent Marketing Automation campaign design through various projects, initiatives, and ongoing business work.
- Influence Sales approach and promote adoption of Marketing Automation best practices.
- Lead project team meetings and ensure follow-up actions are identified.
- Set and continually manage digital marketing project expectations with team members and other stakeholders.
- Oversight for training of staff and others on the usage of our digital marketing technologies.
- Maintains Marketing staff job results by counseling employees; including planning, monitoring, and appraising job results.
- Develops Marketing staff by providing information, educational opportunities, and experiential grown opportunities.
Requirements:
- Bachelor's Degree, preferably in Digital Marketing or Information Technology with 5+ years of related experience.
- Experience as an effective project team player, leader, and motivator.
- Persuade, negotiate, read communication styles, and communicate well, both verbally and in writing, with peers and all levels of management.
- Excellent organizational skills with the ability to set priorities and handle multiple projects efficiently to meet deadlines.
- Experience building strong working relationships with both external customers and internal business stakeholders.
- Advanced computer skills with experience in Microsoft Excel, Microsoft Word, and Microsoft Project or other project planning software.
- Must be proficient in English, multilingual is a plus.
- 5+ years' experience of executing high quality digital marketing campaigns, including ideation, execution and reporting.
- HTML, CSS, light web development skills are a plus.
- Experience with Adobe Experience Manager, Adobe Analytics and HubSpot, is a plus.
About Kemin Industries:
Kemin Industries is a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services.
We have been dedicated to using applied science to improve the quality of life for over half a century.
We are a privately held, family-owned-and-operated company with more than 2,800 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, San Marino, Singapore, South Africa and the United States.
We offer a competitive financial package, robust health and wellness support, continued learning opportunities, and the chance to give back to our world through our foundation of servant leadership.
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