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Vyndamax HCP Marketing Director

3 months ago

New York, New York, United States Pfizer Full time

ROLE SUMMARY
With extremely successful launch of Vyndaqel/Vyndamax for the treatment of patients with transthyretin amyloid cardiomyopathy (ATTR-CM), Pfizer cemented its position as a global leader in the field of ATTR-amyloidosis. Vyndamax/Vyndaqel represents US Commercial priority brands, the anchor brand for the Rare Disease BU. There is an exciting opportunity to join Vyndamax at the crucial midpoint of its lifecycle, with 4 entrants joining the competitive landscape in an 18-month time frame.
The US Vyndamax HCP Marketing Director, is an excellent opportunity for an experienced, motivated, and high-science loving colleague looking for a mission critical HCP marketing role on a highly visible, priority brand. This role will oversee strategy, development, and execution of the key HCP initiatives in dynamic competitive environment to maintain Vyndamax as the standard of care. The HCP director will be responsible for leveraging customer insights to accelerate and transform Vyndamax professional promotion and enable exceptional customer experiences. The candidate needs to demonstrate the ability to engage and lead people, have excellent communication skills, high learning agility and comfort with a fast-paced, dynamic environment, and be able to work seamlessly with cross functional partners, including customer facing colleagues.
This position will report to US Vyndamax HCP Team Lead
ROLE RESPONSIBILITIES

  • Lead evolution of HCP strategy, including campaign development and messaging
  • Lead field-based activities for priority account focused field force, including development of promotional materials
  • Partner and align with Sales leadership to develop plan for National Sales Meetings and effectively communicate brand strategies leading to effective execution
  • Lead HCP competitive efforts; monitor & evaluate evolving competitive landscape, generate customer insights, and put in place appropriate strategies
  • Lead the development and execution of HCP market research plan in partnership with ISE
  • Manage HCP Marketing Associate and secondee
  • Support operating plan and lead HCP tactical plan
  • Serve as the lead for the HCP Agency of Record, ensure effective management of OPEX, including escalating needs for budget re-allocation and/or investment and preparing for resource allocation decisions
  • Work with analytics colleagues to understand performance trends & identify growth opportunities for the brand
  • Function as a leader on the Marketing team and represent Vyndamax on pan-Pfizer, enterprise initiatives
  • Coordinate and align work across cross-functional and marketing colleagues, agencies, and other stakeholders to ensure strategic and tactical alignment and execution

BASIC QUALIFICATIONS

  • BA/BS required, advanced degree preferred
  • 10 years of pharmaceutical and/or healthcare experience
  • Previous in-line US marketing direct experience with focus on HCP stakeholders (i.e. Sales)
  • Proven track record of synthesizing complex information & distilling critical customer insights
  • Demonstrated ability to execute complex marketing programs that drive performance
  • Strong team player with demonstrated ability to collaborate with experts from cross-functional areas with ability to mobilize and lead key stakeholders
  • Strong business acumen with excellent verbal and written communication and negotiation skills for a wide variety of audiences, including senior management
  • Clearly articulates business direction and priorities
  • Demonstrated creativity and innovative idea development
  • Detail and action oriented; strong analytical skills
  • High level change agility, flexibility, and comfort with addressing and adapting to ambiguity

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
O ther Job Details:

  • Eligible for employee referral bonus
  • Work location: Flexible
  • Last Day to Apply: August 19, 2024

The annual base salary for this position ranges from $161,600.00 to $269, In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | ). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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