Content Specialist

2 months ago

Miami, Florida, United States UOMUOMUS Full time
Current Employees:

If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review this tip sheet.

The Bascom Palmer Eye Institute is currently seeking a temporary Content Specialist to work in Miami. The Content Specialist assists in the development and implementation of content on institutional websites. Further, the Content Specialist assists with integrating the work of writers and designers to produce a final layout compatible with business standards.

CORE JOB FUNCTIONS

Scrutinizes each piece of content submitted, with a keen focus on grammar and format.

Works closely with legal, compliance, brand, product, and corporate communications to ensure content includes appropriate strategic direction, consistency, regulatory alignment, and thoughtful consideration of risk.

Analyzes delivery metrics to identify and troubleshoot issues.

Assists in improving and scaling our workflows and tools.

Compiles and analyzes web metrics associated with the content and product campaigns to evaluate performance and effectiveness of content and product campaigns and modify future tactics.

Researches and executes content changes.

Adheres to University and unit-level policies and procedures and safeguards University assets.

Department Specific Functions

  • Manage the organizations Learning Management System, including content development, analytics, and troubleshooting
  • Utilize, the department's online event management system
  • Create and edit content including custom-designed event webpages, e-newsletters, and invitations, in addition to entering and updating contact data
  • Assist with the maintenance and administration of organizational digital marketing
  • Expand webpages to include events and services provided
  • Work closely with the digital marketing team to identify emerging digital opportunities, strategize tactics and support the execution to drive improvements
  • Educate internal teams and advocate best practices and new industry trends and opportunities for increased digital branding
  • Draft social media content, posts and website copy for marketing team
  • Audit websites for search engine optimization and execute long-term SEO campaigns
  • Propose new content strategies, media trends and content pieces
  • Manage vendors
  • Coordinate various projects
  • Act as liaison between Dept. of CME, faculty members, and vendors
  • Produce detailed reporting on learning management system usage
  • Edits videos and uploads edited video courses onto Learning Management System

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

CORE QUALIFICATIONS

Education:

Bachelor's degree in marketing, business or related field, communications or related field.

Experience:

Minimum 1 year of relevant experience

Knowledge, Skills and Attitudes:

  • Ability to communicate effectively in both oral and written form.
  • Ability to handle difficult and stressful situations with professional composure.
  • Ability to maintain effective interpersonal relationships.
  • Ability to understand and follow instructions.

The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.

UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.

Patient safety is a top priority. As a result, during the Influenza ("the flu") season (September through April), the University Of Miami Miller School Of Medicine requires all employees who provide ongoing services to patients, work in a location (all Hospitals and clinics) where patient care is provided, or work in patient care or clinical care areas, to have an annual influenza vaccination. Failure to meet this requirement will result in rescinding or termination of employment.

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Job Status:

Full time

Employee Type:

Temporary

Pay Grade:

H8

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