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Senior Demand Generation Manager

3 months ago

Remote, Oregon, United States Benevity Full time

Meet Benevity

Benevity's award-winning corporate purpose software empowers companies and their people to take social action on the issues and causes they care about. Through giving, volunteering, grantmaking and positive actions, we help 940+ clients (and counting) build better cultures and engage their employees and customers to create greater social and business impact. We're also one of the first B-Corps in Canada, meaning we're as committed to purpose as we are to profits.

Join our Marketing team and play a pivotal role in driving business growth through demand creation, capture, and conversion. Your expertise and experience will be invaluable in enhancing our team's impact with data-driven insights and strategies.

To join our growing team, we're currently looking for a Senior Demand Generation Manager based in Vancouver, Calgary or Toronto - we are also welcoming of candidates located throughout the US.

Please note that this role is a 12-month temporary position.

What you'll do:

  • Demand Generation Pro:
    • Plan, execute, and measure strategic marketing campaigns including content and product launches.
    • Manage nurture programs for new business and client expansion across geographies and product lines.
    • Develop and prioritize programs focused on demand creation, capture, and conversion throughout the entire customer acquisition funnel.
    • Coordinate Benevity's involvement at industry conferences and determine strategic micro-event locations and themes in North America.
  • Data-Driven Decision Making:
    • Analyze data from multiple sources (CRM, marketing automation platform, account-based marketing tools, web analytics, etc.) to tell compelling data stories.
    • Translate insights into actionable recommendations that optimize marketing spend and drive revenue.
  • Revenue & ROI Focus:
    • Be laser-focused on revenue generation, not just lead quantity.
    • Continuously optimize marketing campaigns to maximize return on investment (ROI) and generate a high-intent sales pipeline (HIRO) that fuels revenue growth.
  • Leadership & Collaboration:
    • Lead collaboration with Product Marketing, Client Marketing, Content & Communications and Brand teams to strategize and execute campaigns and projects.
    • Own an annual and quarterly plan that ensures coverage for all funnel stages and channels and aligns with overall Marketing strategies and priorities.

What you'll bring:

  • You're a B2B SaaS marketing expert with a proven track record of driving pipeline and brand awareness through strategic digital campaigns
  • You have paid media experience and can leverage these channels strategically
  • You leverage data from Salesforce, Marketo, and ABM tools to make informed decisions and optimize marketing efforts
  • You thrive in a fast-paced environment, comfortably switching between strategic planning and tactical execution. You're not afraid to get your hands dirty to achieve results
  • You possess exceptional communication and collaboration skills, effectively articulating ideas to executives, peers, and cross-functional teams. You can frame problems and offer solutions that resonate with diverse audiences
  • You know how to share information with Sales and BDRs that captures their attention and drives action
  • You're a master of developing and optimizing marketing programs across various channels, including SEO/SEM, paid social, email marketing, owned web properties, events, and account-based marketing. You understand how to leverage each channel to maximize impact across multiple pipeline sources
  • Hands-on experience in Marketo, Salesforce and Asana is an asset

Discover your purpose at work

We're not employees, we're Benevity-ites. From all locations, backgrounds and walks of life, who deserve more ...

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you're valued for who you are and challenged to see who you can become ...

It's time to join Benevity. We're so excited to meet you.

Where we work

At Benevity, we have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.

Join a company where DEIB isn't a buzzword

Diversity, equity, inclusion and belonging are part of Benevity's DNA. You'll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine.

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to