Assistant Director of Marketing

3 weeks ago

Providence, Rhode Island, United States Brown University Full time

Assistant Director of Marketing

locations
225 Dyer Street
time type
Full time

job requisition id
REQ193827
Job Description:

About Brown:

Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty and staff are driven by the idea that their work will have an impact in the world.

Brown University offers a flexible work/life balance; summer hours, winter break and a comprehensive Benefits package including time off, annual paid holidays; benefits offerings including health, dental, vision, tuition assistance, retirement, wellness, employee discounts and more. To learn about Brown University's benefits, visit the University Human Resources web page here for further information.

About the Opportunity:

Brown University's School of Professional Studies (SPS) brings a Brown education to new audiences of learners: those focused on development of skills and a breadth of knowledge necessary for professional success and leadership. We leverage Brown's intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs. We partner with Brown departments, centers, institutes, and schools to develop degree and non-degree programs, and to support the recruitment, retention, and placement success of master's students, including traditional, non-traditional, and professional students.

Responsibilities:

The School of Professional Studies at Brown University is seeking an Assistant Director of Marketing to join its dynamic marketing communications team. This role collaborates with team leadership on the development of the marketing strategy and oversees its execution. This strategy supports the growing portfolio of master's and non-degree programs at the School of Professional Studies at Brown University.

Under the supervision of the Director of Marketing and Communications, this position serves as the primary contact for marketing initiatives, working with colleagues across the department on project intake, managing and reviewing work, monitoring budgets, and ensuring timely deliverables. In close collaboration with the Paid Media Specialist, this position is responsible for overseeing the paid media campaigns in their respective platforms across a variety of channels (social, search, display, radio, email, print, OOH), allocating program budgets and making optimizations. This position also maintains and grows relationships with media partners, and seeks out new opportunities to ensure best practices are implemented and optimal performance is achieved.

The Assistant Director of Marketing position also has a strong focus on the tracking, reporting and analysis across the sales funnel, including the integration of leads into the CRM, conversion tracking of applications and enrollments, and other key performance indicators. This position supervises one or more direct reports.

Qualifications:

Experience & Education

Bachelor's Degree in Marketing, Advertising, Business or related field and 5-7 years related experience

Demonstrated knowledge of marketing channels and ability to learn and implement new ones

Proficiency in managing paid advertising campaigns across multiple channels including search, social, print, radio and other platforms

Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment

Demonstrated experience of collaboration working and communicating with direct team and across departments with varied stakeholders

Strong technical skills and familiarity with Google analytics (GA4); tracking, analyzing and reporting out on performance of marketing campaigns

Experience with CRM tools, project management and workflow software, and ability to learn new

systems

Experience in higher education marketing or nonprofit marketing preferred.

Experience with data visualization software such as Tableau or Power BI preferred.

Job Competencies

Excellent organizational, project management, and production skills involving multiple, simultaneous projects

Ability to allocate and manage budgets

Ability to understand strategic objectives and align and adjust initiatives

Excellent communication and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels.

Ability to perform and manage multiple projects under tight deadlines

Thorough understanding of marketing permissions, copyright and all aspects of intellectual property management for marketing

Possess a willingness and ability to support and promote a diverse and inclusive campus community.

Salary Grade:

10

Background Check:

All offers of employment are contingent upon a successful completion of a background check.

Job Posting Title:

Assistant Director of Marketing
Department:

School of Professional Studies
Grade:

Grade 10
Worker Type:

Employee
Worker Sub-Type:

Regular
Time Type:

Full time
Scheduled Weekly Hours:

37.5
Position Work Location:

Hybrid Eligible

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