Associate Director US Oncology Consumer Marketing

Job Description

We are currently recruiting for an Associate Director US Oncology Consumer Marketing to work on our future launch strategy for the subcutaneous version of immuno-oncology product, as well as pipeline indications with our alliance partner.. This is an exciting time for a talented and passionate marketer who has an unwavering focus on the patient to join our team. This position will be responsible for leading key elements of the consumer marketing strategy supporting current and future business opportunities. The position will report to a Director, US Consumer Marketing.

The Associate Director role requires outstanding leadership in many areas, including strategy development, problem solving, launch excellence, as well as the ability to work successfully in a fast-paced, ever-changing environment. This role also requires exceptional networking and partnership leadership skills to navigate a wide variety of internal and external stakeholders, including our alliance partner.

Key responsibilities include, but are not limited to, the following:

• Strong leadership in developing and executing consumer marketing strategy for both existing and future indications
• Successfully define priorities for both patient activation and patient educational support
• Closely collaborate among our company's internal stakeholders and with external collaboration partners, to ensure consumer strategy is integrated and aligned with overall brand and franchise priorities
• Recognize and recommend market research needs, develop stimuli, and uncover insights to support strategy development
• Serve as the subject matter expert for consumer insights and the patient journey
• Leverage knowledge of the market dynamics and competitive set to make strong go-to-market recommendations and shifts
• Champion for prioritized efforts towards the development and execution of consumer marketing strategy and facilitate internal resource trade-offs as needed. Escalate issues that represent significant barriers to execution and/or business impact
• Effective agency and innovative partnership management to drive business impact
• Solid understanding of social and digital media to evaluate recommendations that align to target audience
• Ability to interpret consumer data, media measurement and analytics to ensure ongoing optimization and success against strategy and campaign goals
• Thinks innovatively, challenge status quo, and gain sponsorship/ support to address gaps
• Successful promotional budget oversight as part of broader P&L
• Responsibilities could also include, but not limited to go to market strategies for other future indications and combinations, as well as patient recruitment activities

Minimum Education required:

• Required: BA/BS
• Preferred: MBA

Required Experience and skills:

• Minimum of 5 years of proven success in leading pharmaceutical brand strategy, implementation and measurement
• Product/Indication launch experience in the US market
• Experience working with market research, message and campaign development
• Self-starter who exhibits ownership and accountability to successfully manage effectively in a complex environment and lead sub-teams in support of key marketing strategy areas
• Leadership experience in fostering collaboration, driving results, acting with courage and candor with the underpinning of excellent communication skills
• Strong understanding of integrated marketing across various channels
• Knowledgeable of US commercial and regulatory requirements
• Excels when addressing ambiguity, working outside existing processes and structures
• Test and learn mindset to drive culture of innovation
• Experience influencing without authority and working successfully with cross-functional teams

Preferred Experience and skills:

• Oncology consumer marketing experience
• HCP marketing experience
• Experience with combination and/or co-promote brands

This role will require approximately 10% travel, including some weekends.

Position Location: Upper Gwynedd, PA with hybrid work model (3x onsite per week).

Our employees are the key to our company's success. We demonstrate our commitment to our employees by offering a competitive and valuable rewards program. Our company's benefits are designed to support the wide range of goals, needs and lifestyles of our employees, and many of the people that matter the most in their lives.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

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Job Posting End Date:

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Job Posting End Date:08/10/2024

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R304838