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Associate Director Marketing, Product Marketing Owner

3 months ago

Lake Wales, Florida, United States Merck Full time

Job Description

Job Description:

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them.

Our company has been committed to advancing science for the treatment and prevention of HIV for more than 35 years. HIV is a franchise that consists of 3 inline products plus an active research pipeline. We have an exciting opportunity for a passionate and seasoned brand strategist to join our team in the fight against HIV/AIDS by driving HCP marketing strategy across a franchise portfolio. We are currently recruiting for someone to join our US marketing team as the Associate Director, Product Marketing Owner - HCP for the HIV Franchise.

The HCP Product Marketing Owner will play a critical role in charting the course for a significant launch. This is a dynamic opportunity for an experienced leader to lead a Customer Agile Team (CAT) while taking ownership of Brand and HCP Strategy and Execution. This position will report to the Director, U.S. Commercial Leader (USCL) and will be based in the Upper Gwynedd, PA office.

In this role, the candidate will be responsible for developing the brand and HCP strategy, defining strategic choices, optimizing customer experience, and connecting across the team and enterprise to ensure U.S. launch readiness. The candidate will lead, motivate, and inspire members of the CAT to drive results and deliver value aligned to the brand priorities. This high-profile role is designed to position the candidate for future leadership roles.

The role is a Hybrid position which means 3 days per week in the office and 2 days from home.

Key Responsibilities include, but are not limited to:

  • Collaborate with US CL to develop and evolve the launch strategy including HCP, Scientific Strategy and Field Execution
  • Provide guidance and oversight of HCP strategy development and ensure strategic alignment across other segments; collaborate with Global Marketing and other stakeholders to ensure transparency and alignment
  • Drive forward digital and data analytics, customer and market insights to define strategic choices
  • Identify opportunities to optimize customer experience; lead customer experience roadmap development and execution
  • Lead and mentor a high-performing Customer Agile Team, comprised of experts in marketing, campaign design, development, and measurement
  • Take full responsibility for leading CAT in setting and meeting strategic priorities and quarterly objectives; lead agile quarterly planning stages to enable teams to quickly and effectively respond to changing business needs and priorities
  • Lead CAT to meet pre-launch and launch milestones, including creation of market development and promotional campaigns
  • Serve as subject matter expert for market understanding and customer insights
  • Collaborate with key stakeholders across the enterprise including Global Marketing, Data & Analytics, Medical Affairs, Policy, Payer Marketing, Finance, Manufacturing, Sales, Global Communications, Regulatory, Legal/Compliance
  • Manage brand budget and act as profit plan point for the brand
  • Partner with multiple stakeholders including Sales and IAM leadership in planning and execution of strategy, customer engagement and promotion
  • Partner with other Product Marketing Owners to drive transparency, coordination, and prioritization across the team

Education:

  • Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred

Requirements:

  • Minimum of 7 years combined experience in pharmaceutical marketing, customer segment marketing and/or payer marketing
  • Proven track record in developing and implementing effective marketing strategies and campaigns for pharmaceuticals, covering various stages from clinical development pre-launch planning to brand launch, and post-launch optimization
  • Experience leading product positioning, branding and using data to make informed decisions
  • Adaptability to change, and demonstrated ability to collaborate effectively with various teams including marketing, sales, medical, and other cross-functional partners to achieve business results
  • Solid business acumen with fiscal management experience
  • Deep understanding of omnichannel marketing, including digital and non-digital channels, and experience working with agencies
  • Proven experience in effectively leading cross-functional, enterprise teams
  • Has a growth mindset, advocates for agile ways of working, and supports team members in learning and adoption
  • Experience working in and with diverse teams
  • Strong verbal and non-verbal communication skills and executive presence

Preferred Skills:

  • Understanding of US commercial and regulatory requirements
  • Familiarity with agile tools like Jira and Mural

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

n/a

Job Posting End Date:

08/9/2024

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Job Posting End Date:08/09/2024

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R307109