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Senior Marketing Analyst

4 months ago

Austin, Texas, United States The Zebra Full time

Introduction:

The Zebra, named a Best Place to Work in Austin four years running, revolutionizes how connected consumers research and shop for insurance. We intentionally strive to build diverse teams that feel inclusive for all. Our motto is "All Stripes Welcome," we put that into practice by valuing traditional and non-conventional backgrounds and perspectives. Our Zeebs are passionate about learning, growing, & working together to tackle exciting problems.

As a Senior Marketing Analyst, you will be crucial in driving data-driven decision-making within the marketing department. This role will involve analyzing channel mix, marketing spend, customer behavior, and campaign performance to provide actionable insights that optimize marketing strategies and drive business growth. The ideal candidate will have a strong analytical background, excellent communication skills, and experience in utilizing various marketing tools and platforms.

Location:

While we are open to remote work across the contingent US, we are still in the process of establishing our company to support work in all states We've recently made the shift from an in-office organization to a hybrid model and love the flexibility it allows our employees. We are set up to support employees who want to be fully remote, in-office only, and a mix of the two. Please note - we will not be supporting work based out of the following states: CA, MA, NY, NJ.

Please note that Zebra is unable to sponsor visas for this position at this time. Candidates must have legal authorization to work in the US without the need for Visa sponsorship.

What You'll Do:

  • Conduct exploratory data analysis to identify trends, patterns, and opportunities to optimize marketing campaigns, spending, and strategy.
  • Collaborate with Marketing, Lifecycle, and Analytics Engineering stakeholders to build clean, self-serviceable data models.
  • Collaborate with Marketing and Lifecycle stakeholders to define experimentation strategy and analyze experiments.
  • Define and monitor key marketing metrics, business KPI's, and customer behavior to identify cross-functional business growth opportunities.
  • Manage our existing marketing toolkit (i.e. , Hightouch) and work with stakeholders to troubleshoot data issues.
  • Effectively communicate findings to technical and non-technical teams, translating complex data into understandable and actionable stories.

What We're Looking For:

As we evaluate candidates across all roles, we look for folks with a strong sense of ownership, great communication and collaboration skills, and a dedication to continuous improvement.

  • 5+ years of professional analyst experience
  • Familiarity with marketing analytics methodologies, tools, and experimentation statistics
  • Experience with SQL and relational databases, with Python knowledge being a plus
  • Experience with BI platforms (e.g. Looker, Tableau, Hex, Google Analytics)
  • A passion for problem-solving with strong analytical capabilities
  • Ability to proactively identify and prioritize analytics opportunities amidst ambiguity, with a history of delivering data-driven solutions

Experience that will Impress the Heck Out of Us:

  • B2C (business to consumer) experience
  • Measurement Tools and Marketing Attribution
  • Experience or interest in statistics (e.g. experimental design, regression, t-tests, clustering methods, etc.)
  • Programming experience in Python or R

Benefits & Perks:

Inclusive and healthy environments are crafted intentionally. All of our employees can join and participate in (or create your own) Employee Resource Groups. Here are some other wonderful perks of working here:

  • Competitive Compensation & Stock Option Offering
  • Health, Dental, Vision & Disability Coverages
  • HSA offering + employer contribution
  • 401k plan + employer match
  • Unlimited PTO (paid time off)+ the flexibility to enjoy it
  • Paid Parental Leave Program
  • Wellness perk ($100/month)
  • Pet Adoption Reimbursement ($300/year)
  • Learning & Development Opportunities
  • Join a team that truly lives their values (outside of the office. Cliche, we know... but we really mean it)

About The Zebra:

The Zebra is the nation's leading, independent insurance comparison site. With our dynamic, real-time quote comparison tool, consumers can identify insurance companies with the coverage, service level, and pricing to suit their unique needs. Headquartered in Austin, Texas, The Zebra has sought to bring transparency and simplicity to insurance shopping since it's "insurance in black and white."

We've garnered attention and investment of some of the nation's top venture capitalists. Check out all of our awards & recognition

Our core mantra is "All Stripes Welcome." As part of our dedication to maintaining an inclusive and diverse workforce, we provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability or genetics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform core job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.