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Business Intelligence Analyst

2 months ago

Boston, Massachusetts, United States Digitas Full time
Job Description

About Digitas

Digitas is a leading digital marketing agency that helps businesses succeed in the digital landscape. Our team of experts uses data-driven insights to fuel strategic growth for clients.

About the Role

We are seeking an experienced Senior Analyst to join our Data & Analysis team. As a Senior Analyst, you will be responsible for analyzing massive data sets, making insightful cross-channel recommendations, and communicating strategic ideas to clients.

Key Responsibilities

  • Data Analysis: Institute frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting.
  • Insight Generation: Dive into large data sets, uncovering insights, and providing impactful recommendations to clients.
  • Channel Integration: Connect the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts.
  • Client Communication: Communicate with clients regularly on scheduled deliverables and ad-hoc requests.
  • Team Collaboration: Collaborate with internal teams and external partners to drive success for client's business goals.

Requirements

  • 3-5 years of experience in analytics or strategy
  • A four-year college degree
  • Passion for digital marketing and emerging trends in the digital landscape
  • Experience communicating with internal and external stakeholders at a variety of levels
  • Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
  • Comfortable in a fast-paced and deadline-driven environment

About Digitas

Digitas is an equal opportunity employer.