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Growth Marketing Manager

4 months ago

Blacksburg, Virginia, United States Strategy11 LLC Full time

Join the innovative team at Strategy11, creators of Formidable Forms, WP Tasty, and the Business Directory Plugin. We empower businesses to do more with less, offering a suite of WordPress plugins that simplify and accelerate web application development affordably. As a Growth Marketing Manager, you will spearhead our marketing initiatives, driving sustainable growth and empowering small businesses to compete effectively in the digital landscape.

To be considered for this role, you should have experience doing all of the following:

  • SEO & Content Marketing: Develop and oversee content strategies, including SEO best practices and content calendar management. Identify and improve underperforming content, utilizing tools like GA, Semrush, and Ahrefs. Innovate content workflows using AI/ChatGPT to enhance productivity.
  • Copywriting: Craft compelling copy and lead copywriting efforts, including hiring and managing copywriters. Establish clear review and evaluation processes to ensure quality and effectiveness.
  • Promotions Strategy: Plan and execute high-visibility promotions across all digital marketing channels, ensuring they align with overall growth objectives and drive significant business impact.
  • Email Marketing: Design and execute email marketing campaigns, applying best practices and continuous optimization. Manage platforms like Active Campaign and assess campaign performance to drive improvements.
  • CRO, Funnels & Testing: Implement and optimize conversion strategies for SaaS products, including pricing page tests, countdown timers, and popups. Conduct detailed analysis to refine and improve funnel performance.
  • PPC & Paid Advertising: Develop creative PPC strategies and manage campaigns across Google Ads, Facebook Ads, and Google Search Console, analyzing and improving ROAS.
  • Affiliates & Partnerships: Manage affiliate programs and partnerships, ensuring robust relationship building and program success.
  • Social Media: Utilize social media channels effectively to boost traffic and revenue, aligning with overall marketing strategies.
  • Data & Analytics: Harness data analytics to drive decision-making and understand market trends. Expertise in GA and digital marketing channels is crucial.
  • Process Development & Documentation: Design and implement processes and SOPs to enhance team efficiency and project success. Prioritize tasks based on strategic impact.
  • Team Management: Lead and manage a team, fostering high performance, resolving conflicts, and providing constructive feedback. Experience in remote team management and meeting facilitation is essential.

You should also have:

  • Minimum of 4 years in growth marketing within a product-led, freemium SaaS environment, ideally focusing on B2B/SMB sectors. Demonstrated success in driving business growth through strategic marketing initiatives.
  • Expertise in SEO best practices for marketing site content, including blog posts, landing pages, etc. Proficiency in tools like Semrush and Ahrefs is essential.
  • Strong experience in copywriting and managing copywriters, including hiring and quality review processes. Your ability to craft compelling content will be key.
  • Proven track record in designing and executing effective email marketing campaigns, with hands-on experience in crafting and refining email content for SaaS products.
  • In-depth knowledge of conversion rate optimization, funnel management, and testing strategies for SaaS, including pricing page optimization and user engagement tactics.
  • Experienced in managing PPC campaigns across platforms like Google Ads and Facebook Ads, with a strong understanding of Google Search Console.
  • Ability to develop and manage affiliate programs and partnerships, with experience in nurturing and sustaining these relationships.
  • Proficiency in using Google Analytics (GA4) and other digital marketing analytics tools to drive data-informed decisions.
  • [Bonus] Experience with the WordPress platform is advantageous.

What you get when you work with us:

Strategy11 is a fast-growing company run by Steve and Steph Wells, we love to work hard and have fun. We love our team of amazing people from all over the world. Here's what we offer.

  • Competitive Salary.
  • Work from your home or anywhere in the World. We currently have employees in the US, Canada, Romania, Ireland, Philippines, Nigeria, and many more countries.
  • Unlimited PTO after 90 days of employment. We encourage employees to take the time they need for vacation, to stay healthy, and to spend time with friends and family.
  • Health insurance benefits for US employees.
  • We reimburse for software you'll need as well as books or courses that promote continued learning.
  • We give you the opportunity to solve challenging and meaningful problems that make a difference.
  • Opportunity to work with a diverse and fun group of people.

Inclusion Statement:

Strategy11 (Formidable Forms, Business Directory Plugin), we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. Strategy11 is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.