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Director, Product Marketing

2 months ago

New York, New York, United States IDC Full time


IDG is the leader in data for and about technology. Our mission is to help companies grow by putting technology insights into action, empowering businesses to make better decisions and thrive in the digital-first age.

IDC, a division of IDG, is a dynamic and innovative research, data, and events company at the forefront of guiding the global technology market ecosystem. Building upon terabytes of proprietary data, expert thought leadership, and existing trusted products, IDC is creating new digital solutions that serve its customers in fundamentally new ways.

We are seeking a strategic and results-driven Director of Product Marketing to take the helm in setting product marketing strategy for an innovative new technology-based product and lead the related execution of go-to-market programs to accelerate growth.

This role can be remote in the NY Metropolitan Area with the opportunity to come into our Midtown office.

Responsibilities

  • Define and execute a comprehensive product marketing strategy aligned with the company's overall goals and objectives.
  • Conduct market research to identify and monitor customer needs, market trends, and the competitive landscape.
  • Collaborate with product management, customer success, sales, and other cross-functional teams to ensure alignment and success of product marketing initiatives.
  • Inform and guide the development and execution of go-to-market plans for product launch and future feature releases, including messaging and positioning.
  • Collaborate with the content team to create compelling and relevant content such as whitepapers, case studies, and videos.
  • Work closely with the sales team to develop sales enablement tools and materials, including sales decks, battle cards, and product training sessions.
  • Develop strategies to drive customer engagement and advocacy, including customer referral programs, user communities, and customer feedback mechanisms.
  • Manage in-product marketing strategies such as tooltips, pop-ups, and feature announcements to help educate users about the product's capabilities, promote new features, and encourage engagement.
  • Utilize data-driven insights and user behavior analytics to identify trends and optimize go-to-market strategies, improve user experience, and drive product adoption and retention.

Qualifications

  • Bachelor's degree in marketing, communications, or a related field, MBA is a plus.
  • Minimum 8 years in B2B SaaS product marketing with at least 3 of those years directly focused on PLG strategies. Direct experience with freemium models a plus.
  • Experience in early stage businesses: from concept stage, through product-market-fit, and further scale and growth.
  • Experience marketing to IT roles/personas preferred.
  • Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing strategies.
  • Excellent communication and presentation skills, with the ability to effectively communicate concepts to internal and external stakeholders.
  • Leadership experience and proven ability to influence cross-functional teams with demonstrable examples of success in driving marketing and sales alignment.
  • Results-oriented mindset with a focus on driving business impact.

About IDC: International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company

IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.

At IDC, we are committed to fair and equitable pay practices. We pay our employees equitably for their work, commensurate with their individual skills and experience. Salary range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process. This process considers the experience, education, certifications, and skills required for the specific role, equity with similarly situated employees, as well as employer-verified US region-specific market data provided by an independent 3rd party partner. The expected total annual compensation, depending on location and experience, is between $135,000 and $164,000 and is inclusive of base salary and variable compensation (if applicable).