Director of Product Marketing

3 days ago

Greater Boston Area, United States LogicManager Full time

-- We are actively reviewing applications for this position --

About LogicManager:

LogicManager leads the Risk Management Software industry, with outstanding feedback from our customers on G2. From navigating the See-Through Economy to championing Environmental, Social, and Governance (ESG) practices, our software empowers global organizations to uphold their reputations and protect stakeholders.

LogicManager is a dynamic remote tech firm that cultivates an environment supporting internal growth and development. We take pride in being designated as a Great Place to Work, a testament to our commitment to creating an exceptional workplace. As a remote work environment, we prioritize work-life balance, transparency, and collaboration. Our innovative approach to customer satisfaction, recognized as a competitive advantage in our customer-centric Go-To-Market (GTM) strategy, sets us apart.

About This Opportunity:

We are seeking a hands-on and data-driven Director of Product Marketing to lead our efforts in both areas, reporting directly to our CEO. This unique role combines two traditionally separate functions to leverage a common skill set and resources, creating a more integrated and efficient approach to scale our established and successful go-to-market strategy and product platform.

Rationale: Our HTML-based product relies heavily on inbound marketing for demand generation and maintaining communication within our customer base and a large portfolio of solutions. By analyzing customer interactions through Pendo and using generative AI, we gain insights into user behavior and product enhancements. Our marketing strategy involves LinkedIn Product Pages and SEO tools to attract customers with educational messages derived from use cases adopted by our customers. With 24,000 unique solutions available for upgrades, our integrated approach ensures marketing efforts are informed by product insights, enhancing both customer engagement and product development.

What You'll Do - Marketing and Communications:

  • Develop and execute bold marketing campaigns to promote our solutions as a paradigm shift in corporate governance.
  • Create attention-grabbing advertising campaigns highlighting unethical behaviors in corporate settings.
  • Design and launch viral social media challenges to engage corporate employees and executives.
  • Organize interactive webinars and workshops to educate corporate leaders on ethical dilemmas and decision-making processes.
  • Produce reports and whitepapers with startling statistics on corporate fraud, waste, and negligence.
  • Collaborate with influencers to create content addressing work-from-home challenges.
  • Develop strategic partnerships with business schools, corporate governance institutes, and ethical business organizations.
  • Implement and monitor an SEO strategy integrating provocative content and targeted keywords.

What You'll Do - Product Management:

  • Oversee the business-to-tech specification process, ensuring alignment with market needs.
  • Prioritize customer ease-of-use enhancement requests to drive product adoption.
  • Utilize tools like Pendo and generative AI to analyze user behavior and improve product usability.
  • Manage the product lifecycle focusing on customer needs and proven customer use cases.
  • Translate our visionary CEO's product vision into actionable plans.
  • Manage release cycles and analyze post-release user statistics to ensure target adoption.
  • Monitor Product Engagement Scores (PES) to ensure customer health and solution adoption.

About You And What Skills You'll Need:

  • Proven experience in a senior marketing role in the SaaS industry under 500 employees.
  • Exceptional creativity and intuition for creating engaging and controversial content.
  • Experience leveraging social media platforms, particularly LinkedIn, for viral marketing campaigns.
  • Proficiency in inbound marketing techniques, including content creation and SEO.
  • Strong analytical skills and ability to adapt strategies based on performance data.
  • Excellent communication and storytelling skills.
  • Ability to think strategically and execute innovative marketing campaigns.
  • Experience: 7+ years in marketing, consulting, or communications.
  • Core Competencies: Excellent written and verbal communication, project management, organizational skills, and critical thinking.
  • Work Eligibility: Authorized to work in the US (sponsorship not available).

What Sets LogicManager Apart?

Award-Winning Community: Our commitment to a vibrant, collaborative, and mission-driven culture has earned us the certification of a Great Place to Work each year since 2016. As LogicManager flourishes, we're dedicated to nurturing its inherent culture. We aim to attract those who feel the same way about building a community rooted in mutual trust, respect, integrity, kindness, and fairness.

Great Benefits & Perks: We believe in supporting our employees with benefits that matter, which is why we offer competitive salaries, benefits, paid vacation, and more. We also celebrate our successes with frequent company-sponsored activities and events.

Remote Flexibility: We believe in the quality of work over its location, fully supporting and offering a remote work experience to our team.

Global Presence: We serve our growing base of customers throughout North America (AMER), Europe, the Middle East and Africa (EMEA), and Asia Pacific (APAC).

Please note: You must be authorized to work in the US, as we currently cannot provide sponsorship.

LogicManager is committed to being an equal opportunity employer. We celebrate and support diversity, and work every day to create an inclusive work environment that represents the world that we live in.

By submitting your application, you agree that LogicManager may collect your personal data for recruiting and related purposes.

LogicManager's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over LogicManager's use of your personal information.

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