Technical Product Marketing Manager

4 weeks ago

Greater Denver Area, United States BetterCloud Full time

Visa Sponsorship is not included in our hiring package. Applicants will need to be authorized to work in the U.S.

BetterCloud is the market leader for SaaS Operations, enabling IT professionals to transform their employee experience, maximize operational efficiency, and centralize data protection. With no-code automation enabling zero touch workflows, thousands of forward-thinking organizations like Gainsight, Voi Scooters, and Bark Box now rely on BetterCloud to automate processes and policies across their cloud application portfolio.

With 10+ years experience pioneering the SaaS Operations movement, BetterCloud now serves the world's largest community of SaaSOps experts. As host of Altitude, the industry's leading SaaSOps event and publisher of The State of SaaSOps Report, the category's definitive market research, BetterCloud is recognized by customers (G2) and leading analyst firms (Gartner and Forrester) as the market leader in SaaS Operations Management.

We're looking for a Technical Product Marketing Manager to drive the next level of growth for BetterCloud and help us elevate the role of IT. Reporting to the Head of Marketing, you will be a key member of the marketing team - helping to create and tell the platform narrative, launch new products, influence product roadmap and be the subject matter experts of our products. You will:

About You

  • 3-5 years B2B SaaS Product Marketing or Product Management experience or equivalent
  • Technical background in IT or with IT professionals, with a experience and knowledge in IT Operations, the IT tech stack, and SaaS Management Platforms
  • Intensely curious with a knack for asking high quality questions
  • Measurable success launching new products and features
  • Experience partnering with cross functional teams across an organization
  • Strong written and oral communication skills
  • Enjoys meeting with customers and evangelizing products
  • Fire in the belly – you bring passion to your work and your team

What You'll Do

  • Be the voice of IT within GTM, representing our customer and our user as we build strategies for growth and retention
  • Become the trusted GTM partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development.
  • Understand customer technical/business requirements and communicate how to leverage to provide solutions through messaging, assets, and sales enablement content
  • Communicate with confidence to IT professionals and demonstrate an understanding of their day-to-day work
  • Create impactful messaging that resonates with our audience and drives a measurable impact in marketing initiatives and campaigns
  • Partner with GTM and Product leadership, as well as other cross functional teams, to develop and orchestrate product launches that drive growth and retention.
  • Drive customer engagement and adoption. Understand and solve for blockers to adoption using data to uncover trends and insights.
  • Execute training to educate internal teams on the go-to-market, positioning, messaging, differentiation, etc.

Goals

In your first week, you will have...

  • Begun to understand and train in BetterCloud's customers, brand, and platform
  • Met with your team and team members across go-to-market and Product
  • Started to learn about the market and BetterCloud's vision for innovation

In your first 30 days, you will have...

  • Know key players across the org, have started to build relationships and sit in on calls with Sales and CS
  • Have completed onboarding, product training, and other enablement programs
  • Contributed to messaging and campaign work within the GTM teams by building content and strategy

In your first 60 days, you will have...

  • Have contributed in a meaningful way to GTM and product launch execution
  • Have established meetings and rituals with your cross functional counterparts
  • Met with customers and worked hand-in-hand with Sales
  • Have developed a strong point of view on the market and our buyer and are executing the Marketing strategy
    Salary Range: IC base This salary range represents BetterCloud's good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and BetterCloud may ultimately pay more or less than the posted range. The final salary for this position will be determined in BetterCloud's sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee's work experience, skills, and qualifications for the role, as well as the needs of BetterCloud's business and other operational considerations.

What We Offer

  • Medical, Dental, and Vision benefits (100% employer-paid option) HSA and FSA and dedicated mental health resources through Spring Health.
  • Equity options, financial wellness support, geo-neutral pay, WFH stipend
  • Remote friendly culture
  • Our team enjoys 4+ weeks of PTO, plus paid sick/mental health days, and 12 paid holidays.
  • Plus more... Think events, a company summit, killer swag and a strong BetterCloud Community

BetterCloud is an Equal Opportunity Employer, including disabled and vets.

*Remote - Qualified applicants based on most states of the U.S.A. are eligible for this position. Note that there are a number of states from where this position cannot be held.

.#LI-Remote

#BI-Remote

BetterCloud is an Equal Opportunity Employer, including disabled and veterans.

Salary:

Salary Range:

This salary range represents BetterCloud's good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and BetterCloud may ultimately pay more or less than the posted range. The final salary for this position will be determined in BetterCloud's sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee's work experience, skills, and qualifications for the role, as well as the needs of BetterCloud's business and other operational considerations.

Overview of BetterCloud Benefits:

  • Health benefits package (including medical, dental, vision)
  • Flexible spending accounts
  • PTO (sick leave, parental leave, vacation benefits)
  • Employee Assistance Program
  • Mental Health Resources
  • 401k

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