Director of Product Marketing

4 weeks ago

Boston, United States Laudio, Inc. Full time
Job DescriptionJob DescriptionAbout Us

Laudio empowers healthcare leaders to drive large-scale change through everyday human actions. Our platform streamlines workflows for frontline leaders, strengthens interpersonal connections, and aligns C-suite objectives with frontline efforts, enhancing leader efficiency, employee engagement, and patient experience. Laudio makes it possible for patients, frontline workers, and health system leaders to thrive together. Discover how at www.laudio.com.

About the Position

The Director of Product Marketing plays a critical role in bringing Laudio's products to market and driving demand within the health system market. Reporting to the company's Chief Marketing Officer, this individual is a key leader on the go-to-market team with responsibility for product positioning, messaging, collateral, content marketing, sales enablement, new product launches, and market intelligence.

Responsibilities include:

As the Director of Product Marketing at Laudio, your responsibilities will include:

  • Developing and Conveying Clear Value Propositions:
    • Develop crisp and clear positioning to educate the market on Laudio's value proposition and drive demand for our platform.
    • Create and maintain high-quality external marketing assets, including collateral, brochures, videos, and presentations.
  • Creating Content and Delivering Marketing Campaigns:
    • Write and partner with graphic designers to develop content marketing assets, including white papers, case studies, blog posts, and videos.
    • Collaborate with growth marketing on effective quarterly campaigns, balancing proven ROI marketing tactics with creative new approaches.
    • Plan and coordinate thought leadership webinars with colleagues and customers.
  • Enabling the Sales and Client Engagement Teams:
    • Develop foundational product marketing training resources for the sales and client engagement teams (e.g. buyer personas, competitive intel).
    • Lead regular trainings to keep cross-functional teams up-to-date on market trends, competitors, and updates to messaging and materials.
  • Leading Communications for New Product Launches and Releases
    • Develop and coordinate robust product / feature launch plans in partnership with product management, client engagement, and sales.
    • Create effective customer-facing communications for quarterly product releases (e.g. customer webinars, emails).
  • Supporting Laudio's Annual Conference
    • Serve as a core member of the planning team for Laudios' annual conference.
    • Lead development of product-related sessions / forums and associated content.
  • Helping Drive Growth of Laudio Insights
    • Partner with the marketing team and President of Laudio Insights on multifaceted strategies to drive awareness and traction for Laudio Insights.
    • Leverage buyer and market knowledge to inform the Insights content roadmap.
  • Overseeing Market and Competitive Intelligence
    • Develop best practice market and competitive intelligence programs and materials to educate internal teams and inform company/product positioning.
    • Implement impactful "voice of the customer" frameworks and programs.
Requirements include:
  • 10+ years in marketing with at least 4 in product marketing
  • 2+ years experience marketing to health systems
  • Experience building and/or leading a product marketing function
  • Excellent written and verbal communication skills with high attention to detail
  • Considerable experience creating high quality internal and external marketing assets from scratch (messaging, collateral, presentations, videos, white papers etc.)
  • A passion for creating content that drives demand
  • Demonstrated ability to operate successfully in a fast-paced startup environment, including effectively managing multiple high-priority work streams simultaneously
  • Proven competency balancing strategy development with tactical execution - a leader who sets direction and also "rolls up their sleeves"
  • Strong sense of ownership, ability to drive initiatives with a high degree of autonomy
  • Successful experience leading cross-functional initiatives, including product launches
  • Track record of partnering effectively with other functions (sales, product management, client engagement) on go-to-market strategy and execution
Physical Requirements:
  • Prolonged periods of sitting at a desk and working on a computer in various environments with multiple distractions.
  • Must be able to travel.

Reports To: CMO

Travel: 5-10%

Status: Full-time/Exempt

Location: Boston, MA preferred (fully remote role)

Laudio Data Privacy Policy here.

A warning about recruiting scams: you should only respond to interview requests from people with a Laudio email address or authorized 3rd party recruiting agencies (check for the company's website before responding to ensure the person contacting you is legitimate). A Laudio employee will not solicit candidates through a non-Laudio email address like Yahoo, Hotmail or Gmail. Also, all our interviews are conducted via Zoom or phone call (never via Skype or WhatsApp).

Laudio is an equal opportunity employer and an E-Verify employer.

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