Director, Performance Marketing
4 weeks ago
About Rocket Lawyer
We believe everyone deserves access to affordable and simple legal services.
Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.
We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company's history, to capture audiences worldwide. We are expanding our team to take on this challenge
About the Role
Rocket Lawyer is looking for a Lead for our talented Performance Marketing team to support the business' continued growth trajectory.
The ideal candidate for this highly visible role blends their creativity and analytic rigor to develop and consistently execute across multiple marketing channels. You are both optimizing existing programs and testing into new ones to support the profitable sales growth of all of Rocket Lawyer's current and future products and services.
You are actively collaborating across Marketing, Growth, Product, and Finance functions informing integrated go-to-market strategies and campaigns and advocating for this function and team. You are a skilled people manager, focused on sharing your expertise and experience in order to further develop and mentor your talented team members.
Critical Responsibilities
- Own the performance and growth marketing investment; actively manage the media mix to most efficiently drive profitable business results for all Rocket Lawyer products and services
- Effectively prioritize and manage work across internal teams, vendors, and agency partners to consistently deliver against both short and long-term initiatives
- Develop and manage quarterly plans to achieve performance marketing's sales and activation goals; actively participating on the cross-functional team contributing to the company's overall growth targets
- Continuously optimize all programs to increase efficiency, including management of an ongoing roadmap of test/learn experiments
- Collaborate with cross-functional leaders on the development and execution of integrated go-to-market strategies and campaigns
- Develop long-term plans—inclusive of the necessary tools and infrastructure—to ensure performance marketing remains best of breed.
- Partner with Business Insights/Data Analytics to measure and test channel and program impact; develop accurate attribution reporting to best represent channel and program performance and to inform investment decisions
- Provide ongoing leadership and mentorship for a team of talented marketing professionals
- Be a thought leader within the organization on all aspects of performance marketing— proactively bringing new ideas to the table
About you
- 7+ years of direct and relevant performance marketing experience and 5+ years of team management
- An SME in data-driven, paid digital marketing channels proactively staying up to date with new capabilities and trends
- Familiarity with SMB audiences and subscription business model metrics preferred
- Excellent communication - both written and spoken – and proficient in working with and managing remote teams
- Detailed-oriented, with a high bar for excellence in every deliverable
- Excellent project management skills to balance multiple priorities and meet deadlines
- Comfortable telling stories with data
Benefits & Perks
- Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Gympass & Classpass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Employee referral program
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.
All your information will be kept confidential according to EEO guidelines.
You may request reasonable accommodations by sending an email to
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